Director of Revenue Marketing, Flosum
+ Equity
Salesforce DevlOps and backup solution
Open for applications
Salesforce DevlOps and backup solution
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To help Fortune 100 companies accelerate digital transformation on Salesforce.
Role
Who you are
- We are seeking a highly analytical, enterprise-focused Director of Revenue Marketing who excels in full-funnel strategy, cross-functional execution, and measurable pipeline impact
- Deep enterprise marketing experience (MUST)
- Salesforce ecosystem / DevOps marketing exposure (REQUIRED)
- Full-funnel ownership
- Strong operational and leadership capability
- 8+ years in B2B SaaS marketing, with at least 5 years in enterprise revenue/demand/lifecycle roles
- Experience in Salesforce ecosystem, DevOps or AI/automation tooling
- Proven track record of generating enterprise pipeline
- Deep expertise in full-funnel marketing, ABM, lifecycle automation, and revenue operations
- Strong leadership, communication, and cross-functional alignment skills
- Highly analytical; expert in dashboards, attribution, funnel management, and forecasting
What the job involves
- We are seeking a Director of Revenue Marketing to drive demand generation, pipeline creation, and brand awareness across digital channels
- This leader will design and manage the operating rhythm behind demand gen, digital programs, lifecycle marketing, and customer expansion motions
- Build and own the full-funnel demand strategy across awareness, acquisition, and qualification
- Design integrated campaigns aligned to enterprise buyer journeys (CIO, CISO, CTO, DevOps leaders)
- Partner with BDR and Sales to improve lead quality, conversion rates, and velocity
- Continuously optimize channel mix (paid, SEO, events, etc)
- Deliver predictable quarterly pipeline growth
- Partner with Sales leaders to build personalized plays and cross-functional account plans
- Coordinate content, sequences, ads, and events for high-value verticals (FSI, Healthcare, Public Sector)
- Create measurement models that tie performance to pipeline movement, opportunity creation, and deal expansion
- Own post-sale marketing programs for adoption, product activation, and customer health
- Partner with CS to increase NPS, activation, and upsell/expansion revenue
- Build advocacy programs including customer stories, references, webinars, and advisory councils
- Create lifecycle campaigns for renewal readiness and expansion visibility
- Own quarterly planning including budgets, resource allocation, and forecasting
- Collaborate with Ops to streamline handoffs, workflows, and data quality
- Partner with Sales, CS, Product Marketing, and Product to drive unified revenue execution
- Build a culture of experimentation, accountability, and data-driven decision-making
Our take
Flosum is a leading DevOps, data management and protection platform built entirely on Salesforce. This means that customers don't need to worry about their data leaving the trusted Salesforce environment. Designed with built-in AI and automation, it simplifies the management of Salesforce so that teams can move faster while maintaining their security.
It serves global enterprises in some highly regulated industries too, like healthcare, finance, and manufacturing - businesses where mistakes really aren't an option. Customers like Cargill, GE Healthcare, and Hilton all trust Flosum to streamline their development workflows and keep their systems running smoothly. The company's setting itself apart by giving teams complete control, so they can customize how AI supports their processes, all while staying compliant with industry regulations.
Recently, the company joined the AWS ISV Accelerate Program and launched on AWS Marketplace, marking a huge step forward in platform accessibility for enterprise customers. It also unveiled powerful new AI features powered by Agentforce, bringing smarter automation and tighter security to every release. As AI becomes a bigger part of the tech world, Flosum is well-positioned to continue helping businesses feel confident in their field.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
Mountain View, CA
Leadership
Girish Jashnani
(CEO)Girish has served as the CEO of Flosum since 2015.
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