Revenue & GTM Operations Manager, Easol
3-5 days a week in office (Bethnal Green, London)
All-in-one platform for experience businesses
Be an early applicant
All-in-one platform for experience businesses
21-100 employees
Be an early applicant
3-5 days a week in office (Bethnal Green, London)
21-100 employees
Company mission
To enable a generation of experience creators to love what they do.
Role
Who you are
- 3-5+ years of experience working in Rev Ops / GTM functions. Some of that will have been in a scale-up / high-growth / tech environment
- Experience in SaaS, Marketplace and / or Fintech/payments business models would be a plus
- Great communication skills - you’ll have to work closely with internal as well as external stakeholders who are not always financially proficient or comfortable with data; being able to translate their insights into data and learnings is central to this role’s success
- Top analytical skills, proficient in Internal systems, data analysis and manipulation (ideally able to use data queries)
- You’ll enjoy working in a fast-paced environment, where everyone rolls up their sleeves, and there is rarely an operating manual to follow (i.e. we figure a lot of stuff out as we go)
- You’ll need to be comfortable with rapid and frequent change, able to pivot accordingly and do so with gusto
- Strong growth mindset - our ambition is for Easol to become a category-defining business, and to achieve that we will have to continuously learn and push boundaries
- You’re process-oriented and enjoy improving setups, documenting them, etc
- You are passionate about experiences, travel and adventure - you’re likely to spend your holidays kite surfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival
- Proven commercial acumen - you must be able to cut through noise and leverage data to derive commercial insights and drive value for the business
What the job involves
- This role sits at the heart of Easol’s GTM engine
- You will own the GTM operating system - revenue tools, lead-to-revenue process, pipeline governance, reporting, and sales execution efficiency
- You will ensure inbound and outbound demand is captured correctly, routed fast, worked consistently, and measured reliably from first touch through revenue
- Given the breadth and variety of topics you will cover you will interact closely with all teams across the business
- This is a high-impact role that will shape the future of our business by providing analytics and insights to grow our revenue and a critical partner to Growth Marketing and Sales Leadership
- Revenue Systems Ownership
- Own HubSpot as the system of record for GTM operations: lifecycle stages, objects/fields, governance, automation standards, permissions, and change management
- Maintain clean integration and tracking standards across GA4, ad platforms, enrichment tools, and any sales tooling
- Lead-to-revenue process & sales execution efficiency
- Own lead management end-to-end: capture, enrichment, de-dupe, routing, SLAs, handoffs, and feedback loops with Sales
- Define and maintain funnel definitions and stage exit criteria (MQL/SQL/SAO, opportunity stages, close lost reasons, etc.)
- Drive pipeline hygiene: required fields, stage integrity, close date quality, next-step compliance, and consistent qualification data
- Reporting, attribution integrity, and decision cadence
- Own GTM reporting and dashboards across funnel conversion, velocity, pipeline coverage, source attribution QA, and performance by segment
- Establish operating rhythms (weekly pipeline reviews, SLA adherence reporting, funnel health checks) to drive accountability with Sales and Growth
- Testing and improving funnel stages, qualification criteria, and routing logic
- Forecasting inputs
- Improve forecasting accuracy by ensuring the CRM reflects reality: stage consistency, close date hygiene, amounts, pipeline coverage metrics, and risk flags
- Partner with commercial finance on forecast needs, but own the upstream system/process inputs
- Cross-functional GTM leadership
- Partner with the Growth Marketing Manager to ensure campaign tracking standards, UTMs, and lifecycle mapping are correct and consistent
- Partner with Sales Leadership to optimize process, identify bottlenecks, and implement improvements that increase conversion and reduce cycle time
- Collaborate with leadership on ICP definitions, segmentation, and territory/account models where relevant
- ICP Data & Experience Index Ownership:
- Own the Experience Index (our AI-driven sales database) as a GTM data asset: definitions, taxonomy, governance, and ongoing maintenance
- Build and manage automated workflows to enrich ICP accounts and contacts; ensure data flows reliably into HubSpot and downstream tools
- Maintain data quality standards and resolve enrichment exceptions
- Partner with Sales and Growth to operationalize ICP segmentation into workable lists, routing logic, and prioritization for outbound and marketing audiences
- Track and report on coverage, accuracy, and impact of the Experience Index/enrichment on funnel performance (e.g., acceptance rate, conversion, pipeline velocity)
- Existing Creators Relationship & CS:
- ‘Deal desk’ ownership includes governance of approval and discount workflows with stakeholders in CS, Sales and Marketing
- Co-ownership of Customer Success workflows, including Solutions and Event Operations systems
- Guide best in class CRM practises including QA of existing processes, tooling and training sales, CS on CRM workflows, reporting streams
Salary benchmarks
Our take
Easol was founded in 2017 by husband and wife team Ben and Lisa Simpson with the intention of becoming the world's first all-in-one SaaS platform for experience commerce. The company aims to bring vital experience commerce tools all into one synchronised place.
Easol empowers entrepreneurs by removing the need to outsource their business to traditional e-commerce platforms, booking platforms or experience marketplaces such as Airbnb. This appeals directly to bosses looking to maintain full ownership of their business, and to streamline the labour-intensive and hands-on booking and tracking processes.
The company is taking advantage of the growing experience market, as more and more businesses are founded to provide the rising demand for unforgettable experiences. After a difficult few years, the experience market is set to boom, and Easol has enjoyed a $30 million funding round in 2024, which will be used to invest in their US presence off the back of opening a hub in New York.
Freddie
Company Specialist at Welcome to the Jungle
Insights
100% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2024
$30m
SERIES A
Apr 2022
$0.1m
GRANT
Total funding: $59.8m
Company benefits
- 25 days of holidays plus public holidays
- Equity
- Gym Membership worth £30
- Headspace membership
- Development & Coaching Budget
- £1,000 Personal Deep Week Budget
- Design your own Setup Budget
- £35 per month mobile phone contribution
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
Ben Simpson
(CEO & Co-Founder)They were the managing director of youth marketing and experience agency Rough Hill. They co-founded Rise Festival in Les 2 Alps and Running Wild, an event promotion organisation.
Lisa Simpson
(Chief Brand Officer & Co-Founder)They obtained a masters from Warwick University. They were a creative project manager at Rough Hill, and worked for Action Aid for over 4 years. They co-found Rise Festival and Easol.
Diversity, Equity & Inclusion at Easol
Lisa (Simpson)
- There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas!
- Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
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