Account Based Marketing Manager, Relay
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles, and you’re comfortable being highly hands-on—pulling lists, building assets, launching campaigns, and managing execution details end to end
- You have experience working closely with Sales and SDR teams, particularly in outbound or sales-assisted motions, and you think about marketing through a revenue lens with a strong focus on lead and demo quality
- You’re highly organized and comfortable managing multiple campaigns and experiments simultaneously, even when priorities are evolving
- You enjoy building in ambiguity and are energized by testing, learning, and iterating quickly rather than following a rigid playbook
- You’re a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations
- No one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit
Desirable
- You’ve supported or helped build ABM or outbound marketing motions from scratch
- You have experience marketing to SMBs or working in fintech or financial services
- You’ve worked in a fast-growing company where processes and programs were still being defined
What the job involves
- We’re looking for an Account Based Marketing (ABM) Manager to build and execute Relay’s ABM motion from the ground up
- This is a highly hands-on, execution-focused role responsible for driving net-new, sales-assisted pipeline through scalable, one-to-many ABM programs
- You’ll operate at the intersection of marketing, sales, and revenue operations—building targeted account programs, running experiments, and translating insights into repeatable growth
- This role sits within Demand Generation and is ideal for someone who thrives in ambiguity, enjoys building from scratch, and is energized by fast iteration and impact
- Own the execution of Relay’s one-to-many ABM programs, translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel
- Build, segment, and activate targeted account lists by firmographic criteria
- Craft and execute ABM campaigns across paid media, email, web, and direct mail, partnering closely with the rest of the marketing team to deliver cohesive, account-focused experiences
- Operationalize ABM outbound workflows, helping enable automated or semi-automated SDR motions that increase awareness and conversion
- Design and run fast, lightweight ABM experiments focused on verticalization and personalization—testing new ideas quickly and iterating based on performance data and sales feedback
- Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution in partnership with RevOps and Analytics
- Share learnings, insights, and recommendations across Demand Generation and Sales, helping shape how ABM evolves as a scalable growth lever at Relay
- Work closely with RevOps to ensure ABM programs are executed cleanly, supported by the right tooling, and built to scale as the program matures
Application process
- Stage 1: A 45-minute Google Meet video call with the Hiring Manager
- Stage 2: A 45-minute in-person interview with a member of our leadership team
- Stage 3: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing and sales teams
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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