Brand and Marketing Copywriter, Napo Pet Insurance
£55-65k
+ Stock options
2 days a week in office
Pet insurance provider
Job no longer available
Pet insurance provider
21-100 employees
Job no longer available
£55-65k
+ Stock options
2 days a week in office
21-100 employees
Company mission
Napo's mission is to ensure that pet owners have everything they need so that that their pets live long, healthy and happy lives.
Role
Who you are
- We're looking for an highly ambitious brand and marketing copywriter to compliment our team of talented growth specialists, taking our brand to new heights
- High standards in written and verbal communication, and conceptual thinking
- A love of storytelling, attention to detail and passion for crafting and conveying a rich narrative
- An open, collaborative mindset, the ability to run workshops and confidence to articulate your choices and receive feedback
- To think and act strategically, consider experiences a whole and be driven to solve customer problems and have big impact
- Start-up or B2C experience essential
- Working in collaborative teams
- Being an animal lover non-negotiable!
- Be proactive – identify what needs to be done and run with it
- Be curious – show willingness to explore, learn and experiment
- Take ownership – be responsible for projects from start to finish and own mistakes and improvement
- Be excited – immerse yourself in our mission and fully play your part through being a wordsmith to help us achieve it
What the job involves
- You must combine creativity and storytelling with purpose – breathing energy and passion into our vision for Napo
- We’re developing our brand strategy with a focus on driving awareness of our brand through positioning and targeted campaigns
- Write engaging and persuasive copy for ads, campaigns, socials and more
- Play a key role in our brand development, helping to craft our voice and tone, core messaging, taglines and slogans
- Weave a compelling, consistent story across channels and touchpoints
- Collaborate with design, insights, data and more to explore and push the boundaries of how we communicate
- Obsess over how effective your writing is through analysis of data
- Stay on top of cultural and creative trends to understand what concepts engage, convert and retain
- Take ownership and ensure everyone writes in the Napo way
Salary benchmarks
Our take
High claims and a small market have traditionally made pet insurance an unappealing option for big insurers. With household pet ownership ballooning in the UK over the pandemic, however, that market is growing, and a flurry of startups are cropping up to cash in. Napo is a relatively young entrant to the scene, offering a comprehensive platform of low-excess insurance and wellbeing services for British pet-owners.
Pet insurance customers are a different and a more discerning breed to, for example, car insurance customers. Providers need to court pet-owners with a more comprehensive suite of coverage, including advertising costs and rewards for missing pets, and bereavement counselling. Napo ticks all these boxes, but they are rapidly becoming an industry standard in a way that requires more to stand out.
Trupanion, for example, are investing in high-tech streamlining solutions to help facilitate scaling without service quality taking a hit. And the larger, better established pet insurtech, Bought by Many, recently won a hefty sum in the pet industry’s largest VC investment deal. Napo have a friendly brand, and are entering into a growing market, but will have to adapt fast to keep pace.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2025
$16.1m
SERIES B
Nov 2022
$20.2m
SERIES A
Total funding: $42.3m
Company benefits
- Generous stock options package
- Remote-friendly work environment (we ideally have people in the office 2 days per week - it's a nice office in central London!)
- Flexible working hours and leave policy (25 days annual holidays - excluding bank holidays), plus your birthday as an additional day off 🎁
- All the equipment you need to do your best work
- Budget for personal growth and training
- BUPA health insurance plus unlimited GP video consultations
- YuLife app (we're a bit obsessed with Yudoku...)
- Company-funded therapy when you need it
- And of course, pet insurance for your beloved pets!
Company HQ
Chelsea, London, UK
Leadership
Ludovic Lacay
(CPO)Previously CPO at Tictrac, before moving on to work as Product Lead at Facebook.
Prior to Napo, he was co-founder and CBO at Tictrac, then Executive Director of Business Development and Partnerships at Babylon Health.
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