Director of Demand Generation, Parkade
$180-200k
Plus performance bonus and equity
Parking management solution
Be an early applicant
Parking management solution
21-100 employees
Be an early applicant
$180-200k
Plus performance bonus and equity
21-100 employees
Company mission
To create a more liveable, more affordable, more mobile world - with far fewer parking spots.
Role
Who you are
- B2B mindset: 10+ years in B2B demand generation or growth marketing with 3+ years leading a team. You have carried and hit a pipeline number
- Growth expert: Deep pattern recognition across paid media, SEO, lifecycle, events, and partnerships. You know what works at Series A and what burns cash
- Pipeline driven: You view MQLs as a means to an end. The end is closed won revenue. You design programs backwards from bookings
- ABM builder: You have stood up an ABM program from scratch that produced sourced pipeline, not vanity engagement. You know how 6sense, Demandbase, Clearbit, or similar platforms fit into the stack
- Technical and analytical: Fluent in Salesforce and Hubspot. Comfortable in SQL or willing to get there. Strong grasp of attribution models and their limits
- Committee selling: Multifamily, PropTech, or complex B2B experience where buyers sit across operations, finance, and IT. You know how to influence multiple stakeholders in a single deal
- Internal influencer: Sharp written and verbal communicator. You write the briefs, defend the numbers, and translate marketing data into decisions the CEO and CRO trust
What the job involves
- The Director of Demand Generation owns the pipeline number
- You will design, run, and scale the programs that feed qualified opportunities to our Account Executive team, targeting multifamily owners, operators, and on site Property Managers
- You will lead a small team, carry a quarterly pipeline plan tied to AE quota coverage, and report to the CRO as the senior member of the marketing leadership team
- The single indicator of success in this role: sourced and influenced pipeline that converts to revenue at or above plan
- Pipeline ownership: Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. You forecast pipeline the same way a sales leader forecasts bookings
- Multi channel execution: Run paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. No siloed tactics
- ABM for multifamily: Stand up named account plays against the top US property management companies. Orchestrate ads, email, direct mail, and field events to land target logos
- Persona Strategy & Customer Research: Own the end-to-end persona development process. You must have a proven track record of conducting direct customer/prospect interviews and leveraging quantitative data to build and refine personas that standardize our messaging and optimize channel strategy across the entire funnel
- Sales alignment: Partner weekly with the CRO and AEs on ICP, personas, pipeline health, SDR handoffs, and territory coverage. Own the SLAs for lead response and qualification
- RevTech ownership: Optimize and own our martech stack, including Hubspot (not yet implemented) and the data sync with Salesforce. Instrument attribution, lead scoring, funnel reporting, and campaign ROI
- Budget discipline: Own the marketing budget. Report CAC payback, pipeline per dollar spent, and funnel velocity to the executive team every month
- Promotion path: Strong performance opens the door to a VP of Marketing scope as the team grows into brand, content, and product marketing
Our take
Inefficiencies in the way parking is handled, especially in the US, have led to an overabundance of parking lots taking up land that could be better used by communities. Parkade aims to revolutionize parking at offices and apartment buildings with its parking spot reservation and management app.
With the Parkade app for tenant buildings, users can reserve, change, pay for, share and report problems with their parking spots. Its automated parking spot leasing covers any duration of lease, and expands parking capacity by making it simple to share unused spaces. The company's offering for offices enables businesses to switch their parking facilities to a lease model, giving them better control over how parking space is utilized in their lots.
With the ultimate aim to enable future structures to be built with less parking, Parkade has set its sight on real impact for city planning and optimized spaces. Funds raised by the company are cited to help broaden and accelerate product development, as well as fuel a period of aggressive expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2025
$10m
SERIES A
Jun 2022
$6.7m
EARLY VC
Total funding: $16.7m
Company benefits
- Competitive compensation: Along with a market-aligned salary, early employees will get a significant ownership stake in Parkade to share in our success.
- Impactful, mission-driven work: As an early employee, you’ll help shape our mission and get to live it every day through work that makes an impact.
- Benefits: Full-time employees get medical, dental, and vision insurance along with other benefits to support your health and wellbeing.
- Flexible vacation: Time off of work is imperative; we trust you to take what you need to strike your balance.
- Hybrid workplace: We're excited to grow our vibrant, hybrid San Francisco HQ team, as well as our awesome remote team.
Company HQ
Mission District, San Francisco, CA
Leadership
Evan Goldin
(Co-Founder & CEO)Previously served as the Senior Director of Product Management and Design at Chariot and as a Product Manager at Lyft.
Ben Plowman
(Co-Founder & CTO)Previously an Engineering Manager at Getaround and a Mobile Engineer at Ning.
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