Senior Marketing Operations Analyst, LogicMonitor
$86.2-107.7k
Office located in San Jacinto, TX
Hybrid observability powered by AI
Open for applications
Hybrid observability powered by AI
1001+ employees
Open for applications
$86.2-107.7k
Office located in San Jacinto, TX
1001+ employees
Company mission
To expand what’s possible for businesses by advancing their technology.
Role
Who you are
- The ideal candidate will bring technical expertise in B2B SaaS tools such as Marketo, 6Sense, and LeanData, along with a strong understanding of Ideal Customer Profile (ICP) development, Total Addressable Market (TAM) analysis, and Capacity-Based Demand (CapBD) modeling
- Bachelor’s degree in Marketing, Business Analytics, Information Systems, or a related field. Advanced certifications in marketing automation or analytics are a plus
- 4+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles in a B2B SaaS environment
- Hands-on experience managing Marketo, 6Sense, and LeanData (or similar platforms)
- Strong understanding of lead lifecycle, funnel analytics, and marketing attribution methodologies
- Experience with ICP modeling, TAM frameworks, and CapBD strategies
- Familiarity with Salesforce CRM and data enrichment tools (e.g., ZoomInfo, Clearbit) is a plus
- Proficient in Excel/Google Sheets and data visualization tools (e.g., Tableau, Looker, Power BI)
- Detail-oriented, self-starter with excellent communication and project management skills
What the job involves
- The Sr Marketing Operations Analyst is a critical role in the Marketing team, responsible for building, analyzing, and optimizing marketing systems and data infrastructure to drive pipeline growth, account intelligence, and operational efficiency
- This role will work closely with Marketing, Sales, RevOps, and Data teams to enable data-driven decision-making through precise campaign execution, lead management, and account-based marketing (ABM) strategies
- Marketing Technology & Automation
- Manage and optimize the marketing automation platform (Marketo), ensuring best practices in campaign setup, lead scoring, and nurture programs
- Operationalize and execute ABM strategies using 6Sense, including audience segmentation, intent data monitoring, and signal-based campaign targeting
- Own lead routing, deduplication, and enrichment workflows through LeanData, aligning with Sales Development and Sales operations processes
- Maintain integrations between Marketo, Salesforce, 6Sense, LeanData, and other MarTech platforms to ensure data consistency and campaign attribution
- Data, Segmentation, and Targeting
- Assist in building/maintaining Ideal Customer Profile (ICP) frameworks using firmographic, technographic, and behavioral data to enhance lead quality and audience targeting
- Conduct TAM (Total Addressable Market) analysis by region, segment, or vertical to inform campaign strategy and GTM planning
- Partner with RevOps and GTM teams to implement Capacity-Based Demand (CapBD) models that align marketing efforts with sales capacity and pipeline needs
- Ensure accurate data hygiene, segmentation strategies, and audience list development for all campaigns and GTM motions
- Reporting & Performance Analytics
- Create and manage marketing performance dashboards that track funnel metrics, campaign effectiveness, and lead lifecycle insights
- Provide actionable insights on MQL-to-SQL conversion rates, attribution performance, and campaign ROI
- Assist in A/B testing strategies for landing pages, emails, and lead flows to continuously optimize conversion
- Cross-Functional Collaboration
- Work closely with Demand Generation, SDR/BDR teams, RevOps, and Sales to align lead flow, campaign execution, and measurement
- Collaborate with the Data and Analytics team to ensure consistent definitions and governance of marketing data
- Support marketing planning with historical performance analysis, forecast modeling, and budget tracking as needed
Our take
As businesses shift from reactive to proactive monitoring, there is a need for tools which empower them to make predictions and solve problems before they start. This is what LogicMonitor supplies, through an observability platform for hybrid environments.
The company's extensive product suite encompasses monitoring of all sorts, including but not limited to network, virtual machine, database, container and SaaS. Each service supplies real-time insights and automated monitoring, with agentless architecture.
LogicMonitor is held in high regard by the industry, evidenced by its being named in the Visionary quadrant of the Gartner Magic Quadrant 2024. It has also seen significant funding which will support further development and growth for the business.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2024
$400m
GROWTH EQUITY VC
Jun 2016
$130m
GROWTH EQUITY VC
Total funding: $543m
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Board Member at Rapid7 and Founding LP at Operator Collective. Was also a Board Member at Poema Global, and CCO, VP and Global Head of Customer Success at Slack.
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