Senior Digital & Email Retention Specialist, tentree
CA$75-90k
Plus an on-target earnings bonus
Sustainable clothing brand
Open for applications
Sustainable clothing brand
21-100 employees
Open for applications
CA$75-90k
Plus an on-target earnings bonus
21-100 employees
Company mission
To empower humanity to make an impact through trees.
Role
Who you are
- The ideal candidate is both analytical and creative, able to translate performance data into actionable strategies
- 5+ years’ hands-on experience in email, SMS, and push marketing (e.g., Klaviyo, Wunderkind, Attentive, Push Owl, Stamped, Back in Stock)
- DTC ecommerce experience (preferably Shopify)
- Proven track record of achieving KPIs, with strong analytics skills (Google Analytics or similar)
- Deep knowledge of retention, lifetime value, and frequency management
- Advanced campaign building, list management, and tech stack expertise
- Experience managing loyalty programs (e.g., Yotpo)
- Strong project management skills (e.g., Asana)
- Ability to thrive in a fast-paced, data-driven environment
- Analytical and imaginative, able to turn data into actionable strategies
- Organized, proactive, and detail-oriented
- Strategic yet hands-on
- Collaborative and communicative
- Passionate about sustainability and customer-centric marketing
What the job involves
- We’re seeking a Digital & Email Retention Specialist to manage our retention and digital channels—including email, SMS, push, ecommerce content, loyalty, Impact Wallet, and performance/affiliate marketing
- This role is highly focused on email and SMS marketing, with the primary goal of driving revenue and reducing churn
- Responsibilities include content planning and testing, building triggered flows, reporting on KPIs, managing the retention tech stack, overseeing loyalty programs, and coordinating with agencies
- You will work closely with eCommerce, Creative, Marketing, Merchandising, and Customer Service to deliver cohesive, high-impact campaigns
- Support the development of the DTC / ecom strategy and roadmap and be accountable for its execution
- Build a best in class customer lifecycle and segmentation strategy to support full price sales
- Manage and optimize retention channels with a focus on revenue growth and churn reduction to achieve sales targets
- Own the email/SMS calendar, campaign briefing, execution, segmentation, and QA
- Build and optimize lifecycle flows, A/B tests, and journey strategies
- Monitor KPIs, list health, compliance, and tech integrations
- Lead ESP migration and consolidate communications into a unified platform
- Build and implement DTC strategic roadmap and customer journey
- Develop segmentation strategies to acquire, convert, and retain high-value, full-price customers
- Audit retention programs to identify and improve underperforming areas (deliverability, segmentation, engagement)
- Manage end-to-end campaign development, including copywriting, briefing, creative execution, QA, and scheduling
- Collaborate cross-functionally to ensure campaign quality and brand alignment
- Analyze retention channel performance and produce regular reports
- Translate data into insights and optimizations for email, SMS, and push strategies
- Maintain list health through segmentation, frequency optimization, and preference centers
- Drive list growth via partnerships, contests, lead generation, and ecommerce/retail opportunities
- Manage loyalty and referral programs to encourage repeat purchases
- Oversee the Impact Wallet and tree planting subscription, integrating mission-driven messaging into lifecycle campaigns
- Manage on-site content from briefing through build and QA
- Coordinate with performance and affiliate marketing partners to deliver best-in-class digital execution
Our take
A worldwide increase in awareness of the negative effects that fossil fuels have on the planet has led to many companies and individuals actively attempting to reduce their carbon footprint. However, less attention is being put on the importance of trees and natural habitats to the planet, which are routinely destroyed by large brands within clothing and other industries.
Tentree sells sustainable clothing and accessories, aiming to provide organic clothing that minimizes its carbon footprint whilst contributing to sustainability projects. The company achieves this by promising to plant ten trees for every product sold, manufacturing its products through sustainable materials at ethical factories, and collaborating with habitat preservers such as National Geographic.
Whilst other brands claim to plant trees whenever they sell a product, Tentree stands out by existing primarily as a sustainable B Corporation helping habitat preservation, whilst also planting trees to counteract its carbon footprint. The company takes this further by ensuring that the materials used and the manufacturing process are carbon-minimal, ultimately contributing to the company becoming fully carbon-negative.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Company benefits
- Extended Healthcare Plan: Because accessible healthcare is something our team cares deeply about. Doing your best work starts with feeling your best, consistently
- Generous Paid Days Off: We believe that rest is as important as action. At Tentree, we reward taking time off in a way that renews you
- Ability To Work From Home With Flexible Hours: Fact: everyone has different hours of the day that they feel most productive. We do our best to honor this
- Opportunities For Training and Development: Interested in another part of the business? We believe that knowledge is power, so we do our best to make the entire business your oyster
- Employee Discounts: We repeat, employee discounts. We’re really proud of all the products we create and the good they do, so naturally, we want to make it easy for our employees to rep Tentree wherever they go
- Discretionary Bonus: We’re in the business of rewarding good work. If you're passionate about what you do and it shows, we want to thank you in a tangible way
Company HQ
Mount Pleasant, Vancouver, BC
Leadership
Derrick Emsley
(CEO & Co-Founder)Experience as co-founder of Greenfield Carbon Offsetters from 2007 to 2011. Co-founder and CEO of Veritree since 2021.
David Luba
(Director of Sales & Co-Founder)Experience as a Sales Professional for Future Shop. Co-founder and Head of Partnerships for Veritree since 2021.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job