Social Media Team Lead, HolidayPirates
DACH
€52-65k
More information about location
International travel company
Posted today
International travel company
101-200 employees
Posted today
€52-65k
More information about location
101-200 employees
Company mission
To make it easy to find the best travel deals.
Role
Who you are
- 3-5 years leading a social media team, with results you can show in numbers
- A track record of coaching people and growing them into data-driven decision makers
- Solid understanding of how social platforms and their algorithms work, and the ability to adapt quickly when they change
- Confident with KPIs, dashboards and Google Analytics, and experience running structured tests
- Native German and business-level English
- Experience leading across multiple markets
- Hands-on experience producing video for TikTok and Instagram
- Experience using AI tools in content creation, analysis or testing
- An example of a creative idea that measurably increased reach, traffic or conversion
What the job involves
- We’re looking for a Team Lead Social Media DACH with a strong data and content background to drive our social media results across the DACH area - from audience growth and reach, to traffic and conversion
- You’ll lead a team of Social Media Managers, set priorities and coach each person towards their fullest potential. You’ll turn our global channel strategy into a local content plan, run global campaigns in your markets and feed what you learn back to the global strategists. You’ll work closely with the market and content teams in DACH, and you’ll own the KPIs and report weekly on goal achievement
- You’ll be a hands-on leader who enjoys building a test-and-learn culture, stays ahead of algorithm changes and new formats, and is excited about using AI and new tools to work smarter and faster
- You lead a team of Social Media Managers: you set priorities, give regular feedback, and coach each person towards data-driven decisions
- You plan resources, coverage, and onboarding, and you build the hiring plan for the team
- You set quality standards and make sure brand and copyright guidelines are followed
- You own the social media KPIs and OKRs for DACH and define goals and strategy together with the global strategists
- You check dashboards weekly, spot trends early, and change tactics based on the data
- You report weekly on goal achievement and are accountable for the outcome
- You translate the global channel strategy into a content plan for your markets and make sure your team delivers it
- You execute global campaigns locally and feed market insights back to the global strategists
- You work closely with the market and content teams in DACH to align on goals and priorities
- You monitor algorithm changes and new features and make sure your team adopts them quickly
- You run a test-and-learn culture: you try new formats and global initiatives, document the learnings, and share them with the team
- You stay hands-on where it matters, for example in video formats for TikTok and Instagram
Our take
On average, Brits spend 18 nights a year overseas, so it's no surprise that the travel industry is in as high demand as ever. Since its inception in 2011, HolidayPirates has established itself throughout Europe and the United States.
Due to its unparalleled social media audience, boasting 11+ million Facebook fans and 2+ million Instagram followers, HolidayPirates values itself for providing the "best value-for-money travel deals", which rapidly gained the company popularity and a faithful online following.
The company claims to only spend 7% of its marketing budget on traffic, showing how effective its social media strategy has been in generating an organic following. With services delivered in 7 languages and more than 9 million app downloads, the company is also seeing an acceleration of payment transactions, which indicates its continued prominence in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible working hours and fully remote working
- A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
- £100 equipment budget every month on top of our salary to comfortably work from home
- £45 tax free cash card per month
- Maternity leave for up to 52 weeks
- Legendary team and company events like summer parties, Christmas parties and more
- Mental health and relaxation sessions
- Further training budget to use as you choose
- Inspiring mates from all over the world
Company HQ
Mitte, Berlin, Germany
Leadership
Igor Simonow
(Co-Founder)Previously a 2018 cohort member of Entrepreneur First.
Sebastian Kaatz
(Co-Founder & VP of Special Projects and Products)Currently Co-Founder of Travel Pirates Corp, was the VP of Special Projects and Products at Holiday Pirates.
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