Demand Marketing Manager, Checkr
Truework
$118-139k
2-3 days a week in office
Automated background checks
Be an early applicant
Automated background checks
1001+ employees
Be an early applicant
$118-139k
2-3 days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- 3–6 years of experience in B2B demand generation, event marketing, and digital marketing
- Proven track record of success owning pipeline targets and meeting lead/opportunity goals
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
- Familiarity with CRM systems like Salesforce
- Strong analytical mindset and ability to turn insights into action
- Excellent project management and cross-functional collaboration skills
- Strong written communication and creative thinking
- Experience in residential mortgage banking, fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
What the job involves
- We’re looking for a results-driven Demand Generation Manager to own and scale multi-channel programs that drive pipeline and revenue growth. You’ll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel
- This is a hands-on role with strategic influence. Your core focus will be on high-performing channels like events, webinars, and field marketing, while also collaborating on broader initiatives such as partner marketing and direct mail
- Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey. This role will be responsible for strategy, execution, and optimization of multi-channel campaigns, with a strong emphasis on event, webinar, field, partner marketing and cross-functional alignment
- Plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages
- Collaborate with Product Marketing & Sales on content and speaker strategy, outreach, and engagement
- Plan and promote content post events (on-demand webinar) for amplification and generate leads to drive pipeline
- Collaborate with RevOps to ensure attribution, lead capture, and reporting infrastructure are in place
- Plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups
- Manage direct mail campaigns and vendors to drive engagement and sourced pipeline
- Collaborate with strategic partners to co-market joint solutions
- Coordinate co-branded webinars, events, and campaigns targeting shared audiences
- Ensure consistent messaging and value proposition across partner-led initiatives
- Track and report on partner-sourced and partner-influenced pipeline
- Collaborate with RevOps to track campaign performance across the funnel (MQL → SQL → Opportunity)
- Partner with Sales to align on lead handoff process, and report on pipeline goals
- Monitor and optimize campaign budgets and ROI
- Leverage marketing automation tools (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) to track and measure performance
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $553.6m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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