Associate Creative Director, SharkNinja
Copy, Ninja Brand
$126-154k
+ Employee stock purchase options
Office located in Needham, MA
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
$126-154k
+ Employee stock purchase options
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- You’re a conceptual thinker, sharp writer, and natural leader who knows how to turn product features into emotionally compelling stories that convert, educate, and inspire
- You think of yourself as more than a writer — you’re a conceptual juggernaut who leads with ideas, not just lines
- You’re fluent in brand voice, obsessed with craft, and excited by the challenge of solving creative problems across every channel
- 8+ years in a copywriting role at an agency or in-house creative team
- A portfolio showcasing smart concepts and strong writing across multiple media
- Experience working on product-driven brands and simplifying complex features into benefit-led messaging
- Strong social-first creative instincts with a knack for story-driven content
- Strategic thinking with the ability to translate business goals into compelling creative
- Excellent editing skills and a sharp eye for detail
- Familiarity with performance channels including DTC, Amazon, and social
- Collaborative, communicative, and confident in presenting ideas to leadership
Desirable
- Love storytelling as much as selling
- Are just as strong at concepting as you are at polishing the final line
- Think in scroll-stopping ideas, not just captions
- Thrive in fast-paced, evolving environments
- Are energized by feedback and iteration
- Want to help shape the voice of one of the fastest-growing brands in the world
What the job involves
- Reports to: Creative Director
- We’re looking for an Associate Creative Director, Copywriting to help shape the next generation of Ninja storytelling
- This is a hands-on leadership role where brand voice meets business results
- You’ll lead copy across product launches and integrated campaigns, from packaging and DTC to social and video
- You’ll partner closely with designers, product teams, and marketers to bring ideas to life across every touchpoint
- Lead copy development for new product launches and full-funnel marketing campaigns
- Develop platform-native concepts for social channels like TikTok, Instagram, YouTube, and emerging platforms
- Craft naming, messaging frameworks, taglines, and positioning that connect with consumers
- Write across a range of channels including packaging, digital, OTT/OLV, Amazon, DTC, and experiential
- Collaborate with product, insights, marketing, and design teams to turn briefs into big ideas
- Define and evolve the voice of Ninja across all platforms
- Present work to senior stakeholders with confidence and clarity
- Guide and mentor junior writers, helping sharpen their thinking and execution
- Review and edit copy to ensure quality, clarity, and brand alignment
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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