Senior Events Manager, Showpad
2 days a week in office
Sales enablement platform for sales content, training and coaching
Be an early applicant
Sales enablement platform for sales content, training and coaching
201-500 employees
Be an early applicant
2 days a week in office
201-500 employees
Company mission
Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.
Role
Who you are
- Showpad is seeking a strategic and experienced Sr. Events Manager to lead the development, management, and optimization of our event programs—including tradeshows, webinars, conferences, and regional field events
- The ideal candidate is a strategic thinker and hands-on expert who excels in event strategy and management, delivering events within budget while continuously refining strategies based on performance insights and Sales feedback
- 6-8 years of experience in event strategy, planning, and execution, B2B SaaS or technology industries preferred, with a proven ability to drive pipeline and engagement
- Demonstrated expertise in event budget forecasting and financial management; able to deliver high-quality events within budget constraints
- Proficiency in event management platforms and CRM software (Salesforce preferred)
- Strong project management and organizational skills, with the ability to manage multiple events simultaneously and prioritize effectively
- Excellent interpersonal and communication skills to build cross-functional relationships and gather actionable feedback from Sales teams
- A data-driven approach to measuring success, optimizing strategies, and refining event formats and execution over time
What the job involves
- This role is crucial in driving pipeline, enhancing customer engagement, and delivering high-impact experiences that resonate with our audiences
- Develop and implement a comprehensive events strategy aimed at driving pipeline growth and enhancing customer engagement, with a balanced mix of industry tradeshows, customer conferences, webinars, and regional field events
- Identify, research, and recommend event opportunities that align with Showpad’s business goals, ensuring each event is strategically focused on driving qualified pipeline and fostering stronger customer relationships
- Collaborate with sales, marketing leadership, and account teams to establish event objectives, messaging, KPIs, and success metrics to support overall revenue and engagement targets
- Partner closely with Account Executives and Account Managers to identify and implement field event opportunities that engage high-value customers and prospects in key regions
- Collaborate with Sales to tailor event formats, messaging, and timing, gathering and integrating Sales feedback to ensure field events drive targeted engagement and support strategic account goals
- Oversee event budget forecasting, management, and allocation across the annual event calendar, ensuring all events are executed within budget and aligned with financial objectives
- Track and report on actual spend versus budget for each event, making adjustments as needed to optimize costs while maintaining event quality
- Identify cost-saving opportunities, negotiate with vendors, and manage contracts to maximize the return on event investments
- Lead all aspects of event logistics, including vendor coordination, budget management, registration, attendee engagement, and on-site or virtual execution
- Supervise external vendors and work with internal teams to ensure that all event components adhere to Showpad’s brand standards and effectively communicate our value proposition
- Conduct post-event analyses to assess event performance, incorporating insights to optimize future event formats and operational efficiencies
- Work closely with demand generation, product marketing, customer success, and creative teams to produce impactful event content and materials that drive engagement
- Solicit regular feedback from Sales teams to refine events and adjust strategies in response to real-time market needs, ensuring events are aligned with pipeline development goals
- Streamline the planning and execution of Showpad’s webinar series, ensuring each session is engaging, well-coordinated, and effective in supporting pipeline and engagement targets
- Incorporate best practices for virtual engagement and continuously enhance webinar formats for maximum audience retention and participation
- Establish and track key performance indicators (KPIs) for events, focusing on pipeline impact and customer engagement
- Leverage learnings from each event to adjust and refine event formats, vendor partnerships, and cross-functional collaboration processes, driving continuous improvement
- Provide regular insights and reporting to stakeholders, using data to inform future event planning and optimize Showpad’s event investments
Salary benchmarks
Our take
Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.
Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.
Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.
Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
36% female employees
-17% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2019
$70m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $155.5m
Company benefits
- Work from home opportunities
- Health insurance
- 26 days holiday (excl. bank holidays)
Company values
- Keep it simple - We do and say exactly what we mean, and we keep it short
- Take ownership - We take initiative, keep our word, and finish what we start
- Grow together - We improve the team by improving ourselves and helping others
- Be transparent - We keep the communication lines open
- Be passionate - We love what we do and we do what we love
- Be humble - We’re serious about our jobs but we don’t take ourselves too seriously
- Embrace diversity - We understand that our individual differences make our global team stronger
Company HQ
Ghent, Flanders
Articles
Leadership
Pieterjan Bouten
(Executive Chairman)Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.
Peter Minne
(Co-founder)8 years of experience a developer, including projects for MTV Europe and Hewlett Packard
Louis Jonckheere
(Co-Founder & Executive Board Member)Partnerships Manager at Netlog, where they met Pieterjan.
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