Demand Generation Manager, Bankjoy
CA$90-120k
+ Stock options; + Performance-based bonuses
Digital banking for banks and credit unions
Be an early applicant
Digital banking for banks and credit unions
21-100 employees
Be an early applicant
CA$90-120k
+ Stock options; + Performance-based bonuses
21-100 employees
Company mission
Bankjoy is on a quest to "build the high quality banking products we have always wanted to experience ourselves."
Role
Who you are
- 5+ years B2B demand generation experience
- Proven track record hitting aggressive pipeline targets
- Expert-level Hubspot knowledge and implementation experience
- Strong analytical skills with experience in marketing analytics and attribution
- Experience managing integrated multi-channel campaigns
- Data-driven approach to campaign optimization and budget allocation
- Bachelor's degree in Marketing, Business, or related field
What the job involves
- We are looking for a Demand Generation Manager to lead the strategy and execution of our demand generation and marketing operations efforts
- The successful candidate will have a strong background in B2B marketing, with expertise in developing and optimizing integrated campaigns that drive pipeline growth and revenue
- This role requires a strategic thinker who can also dive into the details, managing both high-level strategy and day-to-day execution to ensure maximum impact
- Own implementation and optimization of Hubspot marketing automation platform
- Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling
- Build and optimize marketing and sales handoff processes
- Create dashboards and reporting systems to track KPIs and campaign performance
- Manage relationships with demand generation agencies and contractors
- Brief and oversee external content creators, copywriters, and campaign specialists
- Establish KPIs and success metrics for agency partnerships
- Ensure consistent quality and brand voice across external resources
- Design and execute integrated demand generation campaigns across digital channels
- Manage marketing qualified lead (MQL) targets and pipeline contribution goals
- Develop account-based marketing (ABM) strategies for key verticals
- Collaborate with content team to create compelling campaign assets
- Work with events team to maximize lead generation from conferences and webinars
- Partner with product marketing to align campaigns with product launches and initiatives
- Own marketing analytics and performance reporting
- Implement A/B testing and optimization strategies
- Track and optimize campaign ROI and cost per lead
- Develop insights to inform marketing strategy and budget allocation
- Create executive-level reporting on marketing's impact on pipeline and revenue
Our take
Modern consumers expect slick mobile banking apps, but whilst major nationwide banks can easily develop and deploy a sophisticated and secure system for their customers, smaller banks and credit unions often lack the resources to do this. With more than 6000 credit unions serving a hundred million members in the US alone, there’s certainly a strong potential market for such services - which Bankjoy is rising to fulfil.
Bankjoy doesn’t wish to compete with the major banks. Instead it has created a product that is aimed at smaller businesses, primarily credit unions. Its platform enables banks to offer their customers features like mobile banking, online banking, e-statements, online account opening, online loan origination, and conversational AI, all enabling them to better serve their customers.
The business has grown fast, securing more than 63 clients - including the likes of One Detroit Credit Union and UMe Credit Union - and serving over a million members to date. Alongside the 2023 launch of its "Online Account Opening 2.0", which enables financial institutions to quickly and seamlessly onboard new members and clients, Bankjoy won the 2024 Best Digital Banking Platform Award at the Fintech Breakthrough Awards. It's also secured impressive funding to support its continued growth and product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2020
$12.5m
SERIES A
Aug 2017
$0.6m
SEED
Total funding: $14.3m
Company benefits
- A fast-paced and collaborative environment
- Stock options at a well-funded startup in high growth
- 100% medical, dental, and vision coverage for you. We cover families at 50%
- 401(k) plan with 4% match
- Performance-based bonuses
- Company-sponsored team meetups
- 4 weeks PTO and 5 health days
- Remote first company
- Career development
- Up to 8 weeks of parental leave
- Inclusive and open environment
Company HQ
Royal Oak, MI
Leadership
Michael Duncan
(CEO & Co-Founder)Started their career with 4 years as a Unisys Consultant before working as a Programmer at Vermont Information Processing and Michigan First Credit Union for 5 years. They left this position in January 2015 to found Bankjoy.
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