Growth Marketing Analyst, Duetti
$65-90k
Music financing platform
Job no longer available
Music financing platform
21-100 employees
Job no longer available
$65-90k
21-100 employees
Company mission
To democratise the music business by enabling artists to monetise their music catalogs on their own terms.
Role
Who you are
- At least 2 years of experience ideally in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered
- Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music. Experience creating content and building paid and organic audiences are a plus
- Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment
- Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers
What the job involves
- As Optimization Analyst, you will research, plan and coordinate the execution of new innovative strategies on platforms such as Spotify, YouTube, Apple Music, and TikTok to improve the performance of Duetti’s song catalog on music streaming platforms, alongside other revenue generating opportunities
- You will concentrate on deploying scalable and adaptive strategies for the dynamic music market
- You will explore a wide variety of approaches while contributing to Duetti’s ongoing programs including playlisting, YouTube channel expansion, and algorithmic optimization
- You will also be responsible for creating new tactics and building frameworks to bring programs to scale
- You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources
- Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti
- Lead the execution, monitoring and adaptations of various optimization strategies by deploying various internal and external resources
- Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor optimization strategies for our catalog
- Design and measure experiments on the fly
Our take
The independent music market has been on a steady rise for several years now, but it can still be incredibly difficult for indie artists to monetise their work. Step in Duetti, a company supplying a way for smaller artists to sell their catalogues, individual tracks, or even parts of tracks - an opportunity traditionally reserved for A-list artists.
The idea behind the platform is simple, with Duetti supplying cash payment in return for as many masters as an artist would like to sell. Already serving upwards of 250 artists, and with $200 million awarded in early 2026, it plans to develop its tech infrastructure, market presence and services.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Jan 2026
$50m
SERIES C
Oct 2024
$34m
EARLY VC
Total funding: $138m
Company HQ
Civic Center, New York, NY
Leadership
Lior Tibon
(Co-Founder & CEO)Worked at TIDAL for 7 years, ultimately as COO. Prior to this, was an Associate at Deutsche Bank.
Christopher Nolte
(Co-Founder & COO)Worked in Content Acquisition and Business Development for Apple Music at Apple. Also worked at TIDAL for 2 years, and co-founded Darman Labs in 2016.
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