Paid Search Manager, Rocket Lawyer
$86.5-120k
Salary dependent on location
Affordable online legal services
Be an early applicant
Affordable online legal services
201-500 employees
Be an early applicant
$86.5-120k
Salary dependent on location
201-500 employees
Company mission
To make the law simpler and more affordable for everyone.
Role
Who you are
- We’re looking for someone who not only executes best-in-class SEM strategies but also brings proactive, data-driven insights to help shape Rocket Lawyer’s growth roadmap
- You will be effective at communicating strategy, performance results, learnings, and program updates to the marketing team and other teams
- The ideal candidate is an analytical thinker, a self-starter, an excellent communicator, and passionate about driving meaningful results through paid media
- 5-7 years of hands-on marketing experience, 4+ years of experience in managing paid search channels (preferably in SaaS or subscription)
- Proven ability to drive acquisition and revenue growth through SEM strategies and ability to manage highly complex, data-driven search marketing programs
- Deep understanding of Google Ads and Microsoft Ads platforms (campaign types, ad formats such as Google Demand Gen and YouTube, bidding strategies, audience targeting, etc.)
- Strong experience with value-based bidding models (e.g., tROAS) and conversion value optimization
- Deep familiarity with all performance metrics, including CPA, CPL, CPC, LTV, and ROAS
- Experience utilizing first-party data to improve targeting accuracy and move high-intent users through marketing funnel
- Excellent analytical skills with strong Excel/Google Sheets proficiency (pivot tables, vlookups, data slicing)
- Ability to turn performance data into strategic insights — not just what happened, but what we should do next
- Familiarity with paid search measurement best practices, including attribution models, incrementality testing, and media measurement methodologies (MTA, MMM, MMT) – the ability to turn data insights into effective campaign optimizations
- Experience partnering cross-functionally with Product, Finance, Business Intelligence, and Web teams
- Highly organized with the ability to manage multiple priorities and campaigns in a fast-paced environment
- Strong written and verbal communication skills — able to clearly articulate performance drivers and strategic recommendations to technical and non-technical stakeholders
- A bachelor’s degree in marketing, business, analytics, or a related field is preferred
- BONUS if you have experience using SQL
What the job involves
- Rocket Lawyer is seeking a Paid Search Manager to lead and optimize our Google Ads and Microsoft Ads programs across key business lines, including annual memberships, business registrations and filings, legal consults and questions, legal documents, and other legal services
- This is an exciting time to join the marketing team as we explore new tactics and approaches to grow our business!
- In this high-impact role, you will drive the full strategy, execution, and optimization of our paid search investments, ensuring our campaigns fuel cost-efficient new customer acquisition and profitable growth
- You’ll partner closely with cross-functional teams across Performance Marketing, Product, Business Intelligence, MarTech, Data Engineering, and Finance to align an innovative paid search program with company objectives and financial targets
- Strategy & Execution: Develop, manage, and optimize paid search strategies across Google Ads and Microsoft Ads with a focus on membership acquisition, profitable unit economics, and LTV-driven goals
- Take Initiative and independently drive SEM improvements and decisions, ensuring continued success
- Campaign Management: In partnership with our agency and ad platform partners, execute and optimize campaigns across multiple channels
- Align your campaigns with the Rocket Lawyer marketing calendar to maximize business impact
- Ensure our agency has a clear understanding of our strategy in order to manage campaign development and continuously enhance performance
- Value-Based Bidding: Lead the continued exploration and optimization of value-based bidding strategies (e.g. , tROAS, tCPA) in partnership with Business Intelligence, Finance, and Product teams
- Acquisition Experience (Landing Page) Testing: Collaborate with Web and Product teams on SEM landing page optimization initiatives, including structured A/B tests to test landing pages, copy, and creative assets
- Cross-Functional Collaboration: Partner with Product, Finance, and BI teams to ensure paid search plans are tightly aligned to growth targets, budget forecasts, and marketing roadmaps
- Able to partner with MarTech (Marketing Technology) team on marketing tools, tagging, and tracking
- Performance Analysis: Own reporting and insights generation on campaign performance, investment efficiency, and business impact; synthesize learnings into actionable next steps
- Be consistently conscientious and proactively provide regular updates to leadership on budget pacing, performance trends, and key optimization efforts
- Investment Management: Monitor daily pacing, performance, and budget allocation to maximize campaign efficiency, scalability, and business impact
- Testing Roadmap: Work with our agency to manage a structured SEM test-and-learn agenda across keywords, ads, audiences, landing experiences, and bidding strategies
- Market Trends: Stay informed about platform changes (e.g. , Google AI/SGE), industry trends, and evolving SEM best practices to ensure Rocket Lawyer remains competitive
Application process
- Recruiter Phone Screen
- Criteria Assessment
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Our take
Despite the law being there to protect people, many do not have access to the help they need due to the cost and complexity associated with the legal process. This is what Rocket Lawyer is setting out to change, striving to make the law affordable and simple for everyone.
With financial backing and technical support from GV and its other partners, Rocket Lawyer has developed a cloud-based platform connecting millions of people with the legal help they need, at a fraction of the traditional cost. Using simple Q&A interviews and forms, as well as live consultations with attorneys on their mobile phones, tablets and desktop computers, small business owners, self-employed individuals and consumers can now manage a wide variety of legal situations with relative ease.
Thanks to strategic funding, Rocket Lawyer has been able to expand its platform, enhancing the digital tools it offers to customers and meeting the increasing demand for online legal services. The company is constantly evolving, rolling out new features like Rocket Tax™, which provides an affordable way for people to file their taxes with the help of a professional. As it continues to innovate, Rocket Lawyer remains committed to making legal and financial services more accessible to everyone.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$223m
GROWTH EQUITY VC
May 2013
$15m
LATE VC
Total funding: $276m
Company benefits
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Company HQ
The East Cut, San Francisco, CA
Leadership
Charley Moore
(Founder & CEO)Previously the CEO of Onstation Corporation for 3 years and Board of Directors Member at EDFUND for 1 year.
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