Lifecycle Marketing Specialist, PlayStation

6-month Contract Inside IR35

Salary not provided

Day Rate: £225 – £250 per day

Salesforce

Mid and Senior level

London

Gaming and digital entertainment provider

Be an early applicant

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Be an early applicant

Salary not provided

Day Rate: £225 – £250 per day

Salesforce

Mid and Senior level

London

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

3+ years (or equivalent) of proven experience in B2C marketing, customer lifecycle management, and engagement marketing
Hands-on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact
Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation
Highly organised - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic
Passionate about the customer – you look at quantitative and qualitative consumer insights to make decisions and recommend improvements
Strong analytical and quantitative skills with a consistent track record in data-based decision making
Innovative and constantly exploring new ways of doing things and challenging the status quo
Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP
Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions

What the job involves

We’re looking for a Lifecycle Marketing Specialist to join our Consumer Engagement team for an initial 6-month period. Please note this role has been assessed as ‘Inside IR35’, and payment will be processed via PAYE or an umbrella company through our third-party partner
The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe
We advocate for the players. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay, and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across the web, email, mobile, and on-console
The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement
This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement
Own the end-to-end build and deployment of campaigns within lifecycle marketing platforms (e.g. channel build, journey configuration, audience segmentation, QA and troubleshooting)
Plan campaigns based on existing blueprints and collaborate with team to iterate and improve prior campaign structures
Design, build and optimise automated and trigger-based messaging, spotting opportunities to scale our lifecycle programs
Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalisation at scale across the channel mix
Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities
Collaborate on test and learn strategy to optimise campaigns; feeding all insights gained back into a continuous process of testing and refinement
Keep a pulse of lifecycle marketing landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization

Salary benchmarks

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.