Growth Marketing Manager, Kikoff
$133-157k
+ Equity
More information about location
3 days a week in office
Personal finance & credit building platform
Be an early applicant
Personal finance & credit building platform
101-200 employees
Be an early applicant
$133-157k
+ Equity
More information about location
3 days a week in office
101-200 employees
Company mission
To empower everyone to achieve financial security, no matter where they're starting from.
Role
Who you are
- We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things
- 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job
- Experience managing meaningful monthly budgets (at least $200K+/month)
- Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others
- Strong understanding of:
- Attribution (MMPs like AppsFlyer)
- IOS vs Android differences
- Creative testing frameworks
- Scaling vs efficiency trade-offs
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
- Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
- Experience in a fintech business, or a D2C industry is a bonus
What the job involves
- We’re looking for a Growth Marketing Manager to accelerate our user acquisition efforts by hands-on scaling up our current channels, working with our in-house creative team to systematically improve our creative performance and identify and test a myriad of new channels that will help unlock higher volume within our CAC/ROAS goals
- We have an ambitious mission to help our customers achieve financial literacy
- Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
- Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
- Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)
- Drive, optimize, and measure KPIs for each campaign
- Continually design and execute AB tests to make the most effective campaigns
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
- Proactively identifies, evaluates, and executes new growth opportunities to accelerate adoption of early-stage products
Our take
Having a solid credit history is a fundamental building block for financial health and there is a large market of people looking to build or rebuild their credit scores. Roughly half of all American adults have subprime credit or no credit whatsoever, and it’s safe to say there is a demand for credit products tailored to beginners and builders.
Kikoff is a credit-building platform aimed at Millennials and GenZ. Their signature product helps consumers without a credit history to positively influence several key aspects of their credit score. This includes their payment history, how much they owe, and the length of their account history.
Kikoff's goal is to help customers across their entire financial journeys and create a simple and positive banking relationship: from stabilizing cash flows to accumulating savings, and building towards long-term goals such as a mortgage. The company plans to build out its technology and team, across all function areas, to bring new products to market in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$30m
SERIES B
Jul 2020
$10m
SERIES A
Total funding: $42.5m
Company benefits
- Health Benefits
- Flexible PTO Policy
- Kickoff Paid Holidays
- Office Lunch & Dinners
- Commuter Benefits
- Commuter Flexible Savings
- 401k Matching
- Fitness Benefit Policy
Company HQ
Financial District, San Francisco, CA
Leadership
Cynthia Chen
(Co-Founder & CEO)An experienced Chief Revenue/Risk Officer, Cynthia has worked at OnDeck, LendingHome and Figure. Co-founded Figure in 2018, and Kikoff in 2019.
Christophe Chong
(Co-Founder & CTO)Experience as a Software Engineer at Facebook from 2016-2019, and Head of Growth at Lime between 2018-2019. Co-founded Kikoff in 2019.
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