PPC Executive, Petlab
£35-45k
Plus bonus
More information about location
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
Be an early applicant
£35-45k
Plus bonus
More information about location
101-200 employees
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- If you're passionate about paid search and want to help drive growth for a global pet health brand, this role is for you
- The ideal candidate will have hands-on experience managing PPC campaigns, optimising for performance, and identifying opportunities to drive efficiency while reducing customer acquisition costs
- The ideal candidate has hands-on experience managing and scaling paid search campaigns in multiple markets
- You understand the intricacies of Google Ads, Bing Ads, and YouTube campaigns, and have a solid grasp of bid management, ad copy testing, and landing page optimization
- You’re a creative problem-solver who is always looking for ways to optimise campaigns while maintaining compliance and lowering customer acquisition costs
- 1-3 years of experience managing PPC campaigns, ideally within the DTC space
- Strong understanding of Google Ads, YouTube, and Bing Ads platforms
- Experience with ad copy testing, negative keyword mining, and bid strategies
- Ability to identify and execute landing page optimizations
- A passion for data-driven decision-making and experience working with performance metrics
- Self-starter who thrives in a fast-paced environment
- Familiarity with international PPC markets (US, UK, CA, DE) is a plus
What the job involves
- We're seeking a driven and detail-oriented PPC Executive to own and scale our paid search efforts across US, UK, Canada (CA) and Germany (DE)
- You’ll be expected to work cross-functionally with creative, content, and video teams to ensure campaign success
- You will report to the Paid Search & Youtube Lead at PetLab Co
- You will help us manage and grow our international PPC accounts while supporting the U.S. market
- US Account Support: Assist in managing U.S. campaigns, including bid management, keyword mining, ad copy testing, and performance optimizations
- Account Management (UK, CA & DE): Own the end-to-end management of PPC campaigns in UK, Canada, and Germany, from day-to-day tasks to long-term growth strategies
- Ad Copy Framework: Help create, manage, and execute a testing framework for ad copy across all campaigns, ensuring ongoing optimization
- Landing Page Improvements: Collaborate with the Content and Design teams to identify landing page improvements, briefing presell pages and A/B testing
- Quality Score Enhancements: Drive efforts to improve Quality Scores, focusing on reducing CAC (Customer Acquisition Costs) while maintaining scale
- Ad Copy Compliance: Ensure PPC ad copy is always compliant with the latest advertising guidelines and best practices
- YouTube Growth: Partner with the Video team to develop and implement a framework for YouTube ad growth, including creating purpose-built Shorts and long-form video content
- You’ll have access to a dedicated data analytics team, ensuring timely, accurate reporting to help you make informed decisions
- How Will Success Be Measured?
- Revenue Growth: Increase paid search revenue in CA, DE, UK and US
- Efficiency: Reduce CAC while maintaining or increasing customer acquisition
- YouTube Campaign Performance: Successful execution of YouTube growth initiatives
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co are now focused on growing their team and targeting new audiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company values
- Improve the lives of pets
- A commitment to quality
- Build loving communities
Company HQ
London, UK
Articles
Leadership
Christopher Masanto
(CEO)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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