Senior Product Marketing Manager, PitchBook
Public Equity
$145-165k
+ Target annual bonus percentage: 10%
3-5 days a week in office
Private equity & venture capital database
Be an early applicant
Private equity & venture capital database
1001+ employees
Be an early applicant
$145-165k
+ Target annual bonus percentage: 10%
3-5 days a week in office
1001+ employees
Company mission
To provide thousands of global business professionals with comprehensive data on the private and public markets to help them discover and execute opportunities with confidence.
Role
Who you are
- The ideal candidate will be a proactive, analytical, and data-driven technical product marketer with expertise in SaaS product marketing and experience in the public capital market or public equity
- They should excel at collaboration, innovation, and using data to create compelling messaging that reaches their target audiences
- Education: Bachelor’s degree
- Experience: 7+ years of B2B product marketing experience, preferably in SaaS. Financial services experience, particularly in the public capital market or public equity, is a plus
- Proven Success: Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
- Analytical Abilities: Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
- Cross-functional Collaboration: Skilled in managing stakeholders across departments to achieve shared goals
- Problem Solving: A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
- Organizational Skills: Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
- Communication: Exceptional written and verbal communication skills
- Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
- Adaptability: A resourceful self-starter who is comfortable with ambiguity and adaptable to change
- Team Player: Collaborative and team-oriented, thriving in a dynamic and evolving environment
- Technical Proficiency: Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau). Proficient in Microsoft Office Suite and able to quickly learn new systems and tools
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
What the job involves
- The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base
- The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events
- The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications
- The Product Marketing Team at PitchBook is pivotal in executing go-to-market (GTM) strategies through impactful product launches that align with key business objectives
- By leveraging deep knowledge on their product domain of coverage, core customer segments, and market, the Product Marketing Managers are tasked with driving product adoption and increasing engagement across the customer lifecycle in partnership with other Marketing teams through effective packaging, differentiated positioning, and value-based messaging
- As a Product Marketing Manager for the Public Equity business, you will lead large-scale, multi-channel product launches and cross-functional initiatives to maximize market impact and showcase PitchBook’s value across the private and public capital markets
- This role involves close collaboration across Marketing, Product, Research, Data Operations, and PitchBook’s commercial teams to develop clear, monetizable market positions and effective launch playbooks, ensuring alignment and execution across all channels
- Package key features and functions of the PitchBook platform by understanding target personas’ use cases and workflows
- Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content
- Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
- Monitor and optimize launch performance while sharing actionable insights across the company
- Identify opportunities to run relaunch activations
- Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace
- Leverage domain knowledge, customer feedback, internal expertise, and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
- Develop and maintain a comprehensive “bill of materials” to inform positioning, messaging, and competitive strategies across the company
- Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks
- Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
- Partner with Marketing’s various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs
- Use customer insights and market research to inform go-to-market strategies and product roadmaps
- Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities
- Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation
- Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats
- Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, promotion of new product and service features
- Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Our take
Recognizing the need for actionable and extensive intelligence in the private equity sector, PitchBrook was founded in 2007 with the vision to create a resource for comprehensive data, research, and insights spanning the global capital markets.
To address the complexity of these markets, PitchBook has continually expanded its coverage, integrating thousands of datasets and millions of individual insights into its platform. The company's dedication to innovation is evident in the pioneering features and products introduced to surface critical information for its clients.
PitchBook's integration into Morningstar since 2016 has provided a solid foundation for sustained growth and development. The company's commitment to helping clients make informed decisions suggests a future of ongoing evolution and expansion, as it remains at the forefront of providing indispensable resources for navigating the complexities of the global capital markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jan 2016
$10m
SERIES B
Sep 2009
$3.8m
SERIES A
Total funding: $13.8m
Company benefits
- Additional medical wellness incentives
- Paid sabbatical program after four years
- Paid parental leave
- Annual educational stipend
- Robut training programs on industry and soft skills
- Employee resource groups
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
- Shared ownership employee stock program
- Monthly transportation stipend
- Comprehensive health benefits
- STD, LTD, AD&D and life insurance
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Employee assistance program
- Generous allotment of vacation days, sick days and volunteer days
- Matching gifts program
- Subsidized emergency childcare
- Dependent Care FSA
- 401k match
Company values
- Customers are King: We only succeed when our clients do - and that drives us. We seek to understand our client's needs, both internally and externally
- Excellence as a State of Mind: We hold high standards. We set and conquer aggressive goals - executing on details
- Embrace and Drive Change: We challenge the status quo and embrace the better way
- Focus on Focus: We never lose sight of what's important. We focus on the actions that create success
- Make it fun: We positively impact our coworkers and clients. We work hard and make it fun too
Company HQ
Central Business District, Seattle, WA
Articles
Leadership
John Gabbert
(CEO)Previously the Managing Director of Private Markets at Dow Jones. Also spent over 6 years at VentureOne in multiple roles, including Director of Reseach/Operations and VP of Worldwide Research.
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