Senior Manager of Consumer Insights, Hinge
$124-150k
Office located in New York City, NY
Dating app for meaningful relationships
Be an early applicant
Dating app for meaningful relationships
201-500 employees
Be an early applicant
$124-150k
Office located in New York City, NY
201-500 employees
Company mission
To help singles build meaningful relationships by connecting in person, helping people to get off dating apps.
Role
Who you are
- We’re looking for someone curious, culturally fluent, and experienced in shaping brand and campaign strategies
- Proven Experience: 6+ years of experience in brand, marketing, creative, or campaign strategy, paired with a strong grounding in cultural research, in-house or at an agency
- Research Methodology Expertise: Working knowledge of qualitative, quantitative, ethnographic, and semiotic methods, with the ability to scope research independently and distill findings into sharp insights
- Rising Leader: Growing leadership skills with experience leading small-to-midsized workstreams, managing and building relationships with internal and/or external partners
- Insight-Driven Storyteller: You know how to connect dots and craft compelling narratives that shift thinking and inspire action. You're energized by the challenge of turning audience and category insights into brand and marketing opportunities
- Collaborative Partner: You enjoy being a connective tissue across teams (from marketing to comms). You’re comfortable presenting your thinking clearly and persuasively to senior stakeholders
- Deep Empathy & Curiosity: You have a deep interest in human behaviors and the role of culture in shaping our day-to-day decisions and experiences
- Mission-Driven: Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world
- Experience working on global brands and comfort with quantitative data is a plus
What the job involves
- Hinge is hiring a Senior Manager to join our Culture & Consumer Insights team (CCI)
- The team's mission is to uncover deep human insights and translate them into business-wide strategies that will help Hinge lead and innovate in the dating app category
- As a Senior Manager on the team, you will connect cultural intelligence with brand ambition, shaping Hinge’s marketing strategy, evolving brand platforms, and inspiring new ideas across creative, comms, and media
- You’ll design and run brand learning sprints, lead audience research, and introduce methods that keep our team connected to the people we serve
- You’ll work side by side with brand strategists, creatives, and comms partners to evolve existing platforms like No Ordinary Love and to inspire entirely new ones
- Day to day, you might be writing research briefs, moderating focus groups, guiding research partners, or turning insights into marketing strategies that deeply resonate in culture
- You'll lead learning sprints Scope and run research projects (from cultural trend scans to creative testing), writing clear research plans, guiding external partners, and surfacing insights that unlock fresh storytelling opportunities
- Translate cultural and consumer insights into compelling narratives and strategic recommendations that inform brand, marketing, and comms decisions
- Shape brand platforms & campaigns Partner with Brand Strategy to evolve existing platforms (e.g., No Ordinary Love) and spark new ones through original insight and cultural provocation
- Build and manage relationships with external partners by representing Hinge’s brand and needs while ensuring the work is timely, rigorous, and aligned with business objectives
- Work cross-functionally with Marketing, Product Marketing, Comms, and Research teams to connect the dots across different data sources and contribute cultural perspective and insight at key moments in marketing plans & roadmaps
- Contribute to the growth of the Cultural & Consumer Insights practice, bringing new sources, methods, and ways of thinking to the table that provoke new ways of thinking about our audiences and category
Our take
Hinge is a dating app that sets itself apart from its competitors by focusing on relationships over hookups. It predominantly caters to people looking for long-term commitments. It has abandoned the “swipe” approach that’s often associated with game-like dating apps, such as Tinder, and instead it focuses on in-depth profiles and compatibility recommendations to help users better connect with each other.
In 2019, 50% of single people in the US had never used a dating app. Now, online dating has become part of the new normal, and Hinge’s focus on long-term, meaningful relationships is well-positioned to tap into the current desire for companionship and stability, as well as the growing market trend toward online dating.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and is seeing further success following new capability expansions and acquisition by dating app portfolio Match Group in 2019. All this being said, there is growing concern over fake accounts and fraudulent activity on Hinge, as there is with other competing dating apps. Pricing tiers and more robust regulations for profiles are currently combatting this.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Equal opportunity employer
- 401k plan
- Accrual time off model
- Stocked kitchen
- Monthly date stipend
- Pet friendly
- Work from home opportunities
- Health insurance
Company HQ
West Village, New York, NY
Leadership
Justin McLeod
(CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
Salary benchmarks
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