Digital Experience Lead, ServiceNow

• You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics
• You're curious, dig into problems before jumping to solutions, and rally teams around a vision
• You have an eye for great design and hold teams to high standards
• You're collaborative but not afraid to push back when it matters
• You're motivated by transformation—building new ways of working and launching exceptional experiences that drive results
• 6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies
• Proven experience defining product strategy—the "what" and "why" that shapes direction
• Experience with product launch announcements, digital broadcast events, or major digital moments
• Strong stakeholder management with ability to influence senior leaders and build alignment
• Data-driven decision maker using analytics, research, and metrics to guide strategy
• Experience partnering with marketing teams on GTM strategy and campaigns

Desirable

• ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing—where you define what gets built and why
• This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader
• ServiceNow launches innovation every month
• You'll be the strategist who owns how we showcase these launches across our digital ecosystem—establishing what gets featured, how it's presented, and critically, what doesn't make the cut
• You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos —and what needs to evolve to make room for what's new
• You'll transform how we showcase products
• You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality
• Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
• Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
• Build reusable playbooks enabling consistent execution without reinventing each launch
• Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
• Lead strategy for key product visualizations and market-leading AI demos
• Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
• Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
• Make strategic trade-offs based on business impact, buyer needs, and site integrity
• Use analytics, research, and engagement metrics to validate and refine strategies