Senior Performance Marketing Manager, Unanet

• This role is designed for a marketer who thrives at the intersection of performance, AI, and customer experience, applying modern tools and techniques to move faster, test smarter, and scale what works
• 6+ years in performance marketing within B2B SaaS or complex enterprise tech
• Strong analytical mindset with experience in reporting, attribution, and funnel diagnostics
• Proficient with GA4, Looker/Data Studio, Tableau/Power BI, or similar tools—plus the ability to leverage AI-driven analytics platforms
• Comfortable using AI for content generation, data exploration, search analysis, optimization modeling, and experimentation
• Skilled collaborator who works effectively with product marketing, content, UX, and operations teams
• Excellent communicator who can synthesize AI-supported insights into clear recommendations for senior leaders
• Self-starter who thrives in a fast-paced, innovation-driven environment
• Bachelor’s degree in Marketing, Business, Analytics, or related field

Desirable

• We are looking for a data-driven, AI-fluent Senior Performance Marketing Manager to join our Growth & Performance Marketing team. This role leads performance marketing across paid media, website optimization, and search—combining deep channel expertise with AI-enhanced analysis, experimentation, and decision-making
• You will partner closely with the Senior Director of Growth & Performance Marketing and collaborate across ABM, content, product marketing, analytics, and operations to accelerate pipeline and revenue growth
• Lead SEO with a strong emphasis on AEO (answer engine optimization) and GEO (generative/AI search) to grow organic visibility across emerging search ecosystems (AI assistants, conversational search, voice/assistant-driven queries)
• Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance
• Partner with content and product marketing to align search strategy with messaging and industry trends
• Drive conversion optimization across website and landing page funnels
• Use AI-powered experimentation tools to run A/B and multivariate tests, surfacing predicted winners and user behavior insights
• Analyze heat maps, session replays, and UX data—using AI to detect patterns—then collaborate with design/UX to deliver rapid improvements
• Optimize paid media programs across channels, leveraging platform automation and AI-driven insights to improve targeting, bidding, and creative performance
• Forecast budgets and pacing using AI-based models to maximize ROI/ROAS while maintaining lead quality
• Own performance measurement across the full funnel: impressions → engagement → pipeline → revenue
• Use AI-driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities
• Translate data into actionable insights and present findings to senior leaders
• Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned
• Collaborate with marketing operations on attribution, tracking, data integrity, and AI-assisted measurement models
• Lead experimentation across emerging channels (AI-powered ad systems, generative creative, conversational search, geo-targeted strategies)
• Evaluate new tools, platforms, and techniques—including AI copilots and automation systems—and recommend innovations that drive efficiency or performance lift
• Partner with marketing operations to implement strong tracking, measurement, and attribution practices, including first-party data strategies and multi-touch attribution models
• Use AI tools to monitor data quality, tag consistency, and tracking accuracy
• Manage relationships with agencies and external partners, using AI-supported performance scoring and reporting to ensure accountability and strong ROI
• Stay ahead of industry shifts in performance marketing, AI/ML applications, privacy, analytics, and generative search
• Proactively identify opportunities to leverage new AI capabilities for competitive advantage
• First 30 Days
• Immerse yourself in Unanet’s products, audiences, value propositions, and customer journey
• Get familiar with our paid, organic, web, analytics, and AI-enhanced performance systems
• Understand historical performance, KPIs, and opportunities for improvement
• First 60 Days
• Take ownership of performance marketing programs
• Audit existing paid, SEO, and CRO initiatives—using AI where appropriate—and recommend improvements
• Refine channel strategies, strengthen tracking, and align acquisition messaging with product and content teams
• First 90 Days
• Establish yourself as the performance and AI-enabled marketing expert
• Implement key optimizations, improve conversion performance, and deliver measurable impact
• Provide data- and AI-backed insights for planning, budgeting, and channel expansion