Marketing Revenue Operations Manager, Invoca
$95-135k
+ Stock option & Bonus potential
More information about location
Conversation analytics software to grow revenue
Job no longer available
Conversation analytics software to grow revenue
201-500 employees
Job no longer available
$95-135k
+ Stock option & Bonus potential
More information about location
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- 4-7 years of marketing operations experience, ideally within a B2B SaaS company
- Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)
- Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
- Strong problem-solving skills with a passion for identifying and solving complex operational challenges
- Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally
- Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment
- Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment
- Strong written and verbal communication and presentation skills
- Strategic, analytical thinker with strong business acumen
- Strong work ethic with a “get stuff done” mentality
- Nice to have: Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)
- Nice to have: Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence)
What the job involves
- The Marketing Revenue Operations Manager will be a strategic and operational partner to the marketing organization, particularly the VP of Demand Generation
- You will bring a balance of operational expertise, technical skills, and analytical capabilities to design and implement processes that drive efficiency and enable marketing success
- This role is critical in ensuring the smooth operation of demand generation activities and supporting data-driven decision-making
- This role will report directly to the Senior Director of Revenue Process and Technology
- Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation. Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement
- Develop and implement scalable marketing and demand generation processes to drive growth
- Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools
- Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals
- Collaborate with demand generation teams to execute multi-channel campaigns
- Build and test marketing automation workflows (e.g., nurture campaigns, email sequences)
- Implement and monitor A/B testing for email and landing page optimization
- Support account-based marketing (ABM) efforts by aligning data, technology, and reporting
- Work closely with Revenue Operations to ensure alignment on data, processes, and tools
- Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM
- Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives
- Translate business requirements into operational and technical solutions to streamline workflows and automate processes
- Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent
- Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution
- Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights
- Analyze current processes and tools, identifying opportunities for improvement and automation
- Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals
- Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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