Marketing Revenue Operations Manager, Invoca
$95-135k
+ Stock option & Bonus potential
More information about location
AI-powered conversation intelligence platform
Open for applications
AI-powered conversation intelligence platform
201-500 employees
Open for applications
$95-135k
+ Stock option & Bonus potential
More information about location
201-500 employees
Company mission
To enable revenue teams to turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
Role
Who you are
- 4-7 years of marketing operations experience, ideally within a B2B SaaS company
- Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)
- Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
- Strong problem-solving skills with a passion for identifying and solving complex operational challenges
- Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally
- Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment
- Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment
- Strong written and verbal communication and presentation skills
- Strategic, analytical thinker with strong business acumen
- Strong work ethic with a “get stuff done” mentality
- Nice to have: Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)
- Nice to have: Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence)
What the job involves
- The Marketing Revenue Operations Manager will be a strategic and operational partner to the marketing organization, particularly the VP of Demand Generation
- You will bring a balance of operational expertise, technical skills, and analytical capabilities to design and implement processes that drive efficiency and enable marketing success
- This role is critical in ensuring the smooth operation of demand generation activities and supporting data-driven decision-making
- This role will report directly to the Senior Director of Revenue Process and Technology
- Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation. Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement
- Develop and implement scalable marketing and demand generation processes to drive growth
- Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools
- Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals
- Collaborate with demand generation teams to execute multi-channel campaigns
- Build and test marketing automation workflows (e.g., nurture campaigns, email sequences)
- Implement and monitor A/B testing for email and landing page optimization
- Support account-based marketing (ABM) efforts by aligning data, technology, and reporting
- Work closely with Revenue Operations to ensure alignment on data, processes, and tools
- Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM
- Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives
- Translate business requirements into operational and technical solutions to streamline workflows and automate processes
- Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent
- Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution
- Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights
- Analyze current processes and tools, identifying opportunities for improvement and automation
- Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals
- Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
Through funding raised from several investment organisations, including Silver Lake Waterman and Kingfisher Investment Advisors, the startup has now been branded a Unicorn and is in a prime spot for further growth. Its priority has been to invest in product innovation through both organic development and acquisitions. Also, its recent arrival on Google Cloud Marketplace marks a milestone in the company's growing collaboration with Google, allowing joint customers to power more effective media strategies even more easily as they strive for revenue growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Paid Time Off - 20 days off for all full-time employees, plus 15 paid holidays, 10 days compassionate leave, 3 days volunteer time and more
- Medical, Dental and Vision Coverage
- Mental Well-being & Employee Assistance Program
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical) - an additional week of PTO along with a bonus after seven years of service
- Wellness Subsidy - for gym membership, fitness classes, etc.
Company values
- Figure it out - We take pride in a FIGURE IT OUT attitude that gives us the freedom to blaze our own trails, roll up our sleeves and get the job done. Taking ownership of our work allows us to move fast, learn new things and then step back, relish in a job well done, and say “yeah, I did that”
- Light the customer’s way - Our desire to LIGHT THE CUSTOMER’S WAY drives everything we do. Companies buy our technology to drive business results. We prioritize their success objectives and through the right mix of focused listening, leadership guidance, and state of the art technology we help our customers get the highest value from our partnership
- Continuous improvement - We say “good enough” as often as we say “give up,” which is to say, never. That’s because Invocans are obsessed with CONTINUOUS IMPROVEMENT. We’re rebels with a cause and that cause is challenging the status quo every day to develop new and innovative solutions that make our jobs easier, our products better, and our customers more successful
- Help each other thrive - What keeps it all together is ensuring we HELP EACH OTHER THRIVE. This enables us to create an inclusive and egoless culture that allows us to build value for both our customers and our people. Hearing a variety of voices that come from people with diverse backgrounds and beliefs not only makes it a safe and comfortable place to work, it also drives a level of innovation that could never come from homogeneity; we call it “project us”
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Articles
Leadership
Colin Kelley
(Co-Founder & CTO)Previously worked as the CTO at CallWave and as a Software Architect at Unisys / Pulsepoint.
Rob Duva
(Co-Founder)Co-Founder of Fin & Field. Previously worked at CallWave in multiple roles, including Senior Product Manager and the Director of Customer Acquisitions.
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