App User Acquisition Specialist, Leadtech

• Hands-on experience managing Google UAC and Web-to-App (W2A) campaigns at scale
• Strong creative intuition for performance: You know what makes a high-performing banner or video and can identify which formats work best for different placements
• Expertise in Ad Monetization: Proven experience using AdMob and understanding how UA impacts ad revenue streams
• Analytical mindset: Ability to interpret complex data (LTV, ROAS, CVR) and translate it into proactive campaign adjustments
• Knowledge of Mobile Ecosystem: Familiarity with MMPs (AppsFlyer/Adjust) and event mapping
• Initiative: You don't just follow a plan; you propose new strategies to beat our targets
• Is detail-oriented: You catch the small fluctuations in CVR or CPA before they become big problems
• Is data-driven: You don't make moves based on "gut feeling," but on what the pLTV and ROAS are telling you
• Is agile: You can pivot strategies quickly as the market or the algorithms change
• Takes ownership: You treat the budget as if it were your own and are always looking for ways to squeeze more value out of it
• Master of Ad Formats: You possess deep knowledge of mobile ad placements (Banners, Interstitials, MRECs). You can strategically select and test formats based on their ability to drive high-value impressions and optimize the overall revenue flow within AdMob

Desirable

• We are looking for a User Acquisition Specialist specializing in Paid Search to join our growth team
• In this role, you will be responsible for the day-to-day execution and optimization of global paid search campaigns, with a specific focus on driving high-quality users to our iOS and Android apps through Google Ads (UAC & W2A)
• This is a high-impact, hands-on role for someone who has already operated at scale, is comfortable managing 8-figure monthly budgets, and deeply understands how performance marketing works in complex environments
• While we focus on high-value users, a key part of your mission will be optimizing for Ad Monetization flow, ensuring our campaigns effectively feed our revenue streams through AdMob
• You will work in a cross-channel environment, closely connected with Product, Data, Creative, and CRO teams, and contribute directly to the growth and ARPU of some of our most relevant global products
• Execute and optimize performance campaigns across Google Ads (UAC & W2A) for our apps portfolio
• Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU
• Master Creative Strategy for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale
• Optimize for Ad Monetization: Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models
• Creative Performance Analysis: Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users
• Bidding Excellence: Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value
• Collaborate with creative : Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction
• Monitor technical KPIs: Track and report on daily performance, from install to trial conversion and long-term retention