Developer Content Marketer, Smallpdf

• We’re looking for an experienced Content Writer who blends empathy with technical understanding. Someone who listens deeply, learns fast, and can translate complex engineering into messaging that feels simple, honest, and meaningful. Someone excited to build a foundation that’s human-centered and rooted in excellence
• If you care about meaningful work and high-quality products, this is a place where your impact will truly matter
• Strong writing skills with the ability to explain technical concepts clearly and credibly
• Experience writing for APIs, SDKs, or developer tools
• 3+ years of experience creating content for developers, technical buyers
• Strategic mindset: you think in terms of impact, not just output
• Comfort interviewing customers, internal experts, and stakeholders
• Ability to balance planning, execution, and iteration in a fast-moving environment
• Experience with SEO, organic discovery, and modern content distribution (including LLM-driven discovery)
• Using LLMs as an orchestration tool for content
• Ability to work autonomously and collaborate cross-functionally

Desirable

• Establish trusted, developer-first messaging
• Become deeply fluent in our products and ICP challenges, and translate our domain expertise into clear, accurate, and empathetic messaging for technical decision-makers
• Drive qualified developer discovery through content
• Use content as a primary lever to materially increase organic discovery across search and LLM-driven surfaces for high-intent developer problems
• Validate and refine positioning through experimentation
• Run high-cadence content experiments across blogs, landing pages, technical explainers, customer stories, and sales assets to identify and validate the narratives that resonate most
• Create credible customer-led use cases
• Interview customers directly and produce clear website use cases that help developers quickly assess product fit and trust
• Enable Sales and Customer Success with strong collateral
• Deliver and iterate on customer-facing content that supports real sales conversations, onboarding, and expansion, informed by continuous Sales and CSM feedback
• Own editorial strategy
• Maintain a forward-looking editorial plan aligned with product launches and GTM priorities, while continuously contributing to and engaging in developer discourse off-site, and enriching content decisions by a deep understanding of our ICPs’ SERPs and LLM queries

• Upload your CV - in English, as it’s the standard working language at Pdftools. A PDF format is preferred