Senior Strategist, Financial Times
FT Longitude
More information about location
2+ days a week in office
Global business publication
Open for applications
Global business publication
1001+ employees
Open for applications
More information about location
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Deep understanding of strategic marketing communications and content-led campaign strategies
- Knowledge of business, economic, and management trends, ideally within a thought leadership context
- Demonstrable experience leading client relationships at a senior level, including CMOs
- Proven ability to lead strategic pitches and contribute to commercial conversations
- Expertise in B2B marketing channels, including social media, SEO, media, owned channels, and sales enablement
- Experience devising and implementing content strategies aligned with clear KPIs and marketing effectiveness
- Strong creative and strategic thinking applied across disciplines
- Exceptional communication, influencing, and workshop facilitation skills
- Comfortable working in a fast-paced, dynamic environment while juggling competing priorities
What the job involves
- As a Senior Strategist at FT Longitude, you’ll play a pivotal role in shaping thought leadership campaign strategies for multinational clients across diverse sectors
- Reporting to the Director of Strategy, you’ll collaborate closely with a dynamic team of strategists, designers, and editors to deliver campaigns that have a meaningful commercial and marketing impact
- Devise and lead innovative campaign strategies tailored to client objectives and target audiences
- Build coherent campaigns that drive commercial and marketing outcomes, leveraging expertise from adjacent disciplines where relevant
- Collaborate with internal teams across design, editorial, commercial, and project management to shape successful campaign plans
- Lead strategy-related workshops and facilitate sessions with senior client stakeholders
- Support the evolution of FT Longitude’s strategic frameworks and methodologies
- Train and develop the wider team in content strategy principles to ensure high-quality, consistent work delivery
- Assist commercial colleagues in diagnosing client issues and crafting effective solutions
- Work with Financial Times colleagues to co-create impactful marketing and content strategies for a range of industries
- Ensure seamless integration between content strategy, execution, and delivery
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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