Senior Brand & Marketing Manager, New Look
Maternity Cover
Salary not provided
+ Profit related bonus scheme
Senior and Expert level
London
1-3 days a week in office
Global fashion retailer
Posted today
Global fashion retailer
1001+ employees
B2CRetailB2BFashion
Posted today
Salary not provided
+ Profit related bonus scheme
Senior and Expert level
London
1-3 days a week in office
1001+ employees
B2CRetailB2BFashion
Company mission
Our aim is to uplift our customers, colleagues and suppliers while striving to make kinder choices for our people and planet.
Role
Who you are
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies
- Energetic, innovative, and determined
- Powerful and collaborative communicator
- Self-starting and problem solving with excellent time management and pace
- Keen eye for creative content and storytelling
- Data and insight driven
- Compelling verbal and written presentation
- Project management
- Strong interest in Retail and fashion industry experience
- Degree level marketing qualification
- Strong understanding of the media landscape, planning and buying
- Proven track record in delivering commercial brand marketing strategies
- Proven track record leading effective organic social and talent & influencer strategies
- Demonstrated experience delivery exemplary insight and data driven briefs
- Experience managing a budget > c5M
What the job involves
- This is a key role, bringing together and leading New Look’s brand marketing, organic social and talent strategies and aligning initiatives to deliver overall customer growth, working closely with marketing planning and channels to deliver brand positive customer and category growth
- You will lead a team to build awareness and perceptions, nurturing the brand in partnership with our creative team and collaborating cross-functionally to consistently drive our positioning across all channels and touchpoints via market-leading campaigns, content and creative initiatives
- Supercharging New Look’s social fame is a pivotable area within our brand programme and you will lead the organic social element to this, inspiring exciting and fresh social content and activations to grow our social community, cut through on the FYP and keep her tuned in and engaged
- Key to amplifying the brand is our talent programmes – you’ll maximise reach, engagement, and content, fostering a community from micro UGC to macro favourites to takeover her social feeds and maximise brand share of voice
- Lead the delivery of the brand marketing strategy to drive key brand measures and contribute to overall customer growth in collaboration with key stakeholders across the business
- Inspire, lead and safeguard implementation of brand positioning in collaboration with the creative function across ecom, retail and marketing channel touchpoints
- Nurture distinctive, engaging and innovate creative across all touchpoints, with a focus on, and ownership of, delivery of social/talent content, in collaboration with the creative function
- Partner with insight & data, retail marketing, ecom and marketing channels to lead category growth via brand-positive campaigns and content, owning the seasonal planning process for brand in partnership with marketing planning
- Lead the delivery of brand-positive commercial campaigns and content plans
- Define and lead the implementation and ongoing optimisation of brand media/activation, organic social and talent strategies, underpinned by clear and ambitious KPIs
- Manage a budget of c5M ensuring efficient allocation of resources to maximise ROI against customer KPIs
- Oversee thorough KPI monitoring across organic social and talent channels, driving holistic reporting across the team to track seasonal delivery against brand and customer growth metrics
- Stay tuned into the zeitgeist across the customer, competition and wider market to drive innovation and hyper-relevant customer experiences
Application process
- Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
Salary benchmarks
Our take
New Look, a well-known UK fashion retailer with over 380 stores, has been a staple of the British retail scene since the late 1960s. Though it has faced challenges in the competitive retail landscape, including entering and exiting international markets, the company has steadily evolved its business model.
Though still shedding its "fast fashion" label, New Look's recent changes signal a more focused direction. With the company reducing its UK store footprint and withdrawing from international markets to concentrate on sustainability and digital growth.
In line with these efforts, New Look has partnered with blockchain traceability startup TrusTrace to enhance transparency in its supply chain. The collaboration supports the company's ambitious sustainability targets, including a 46% reduction in carbon emissions by 2031 and achieving Net Zero by 2040.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Company benefits
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Profit related bonus scheme
- Company Car allowance - you can use it to buy, lease or fund your current vehicle or take as cash benefit (Manager level and above)
- AXA Private Medical Scheme
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
Company values
- It Starts With Me - We take accountability for and ownership of everything we do. We're curious and ask the right questions. We're clear about our own purpose, we take time to invest in our personal growth and wellness, and we encourage others to do the same
- Play To Win - We're clear on what we stand for and what we need to achieve. We make informed, fair decisions and celebrate and reward success. We constantly raise the bar and are empowered to be brave and bold in everything we do
- We Are One - Success comes from the collective energy and contribution of all our colleagues. We develop effective relationships, showing compassion and respect for each other. We care about each other and our communities and celebrate diversity
- Customer Obsessed - We know who our customers are. We're here to listen and see things from their point of view. With every project we work on, and every customer we interact with, we surpass their expectations, and always make them feel seen
Company HQ
Shadwell, London, UK
Articles
Leadership
Helen Connolly
(CEO)Helen was appointed to the Board of Directors in January 2022 when she became CEO. Previously CEO at Bonmarche, and senior roles at George at Asda, Dorothy Perkins and Next.
Diversity, Equity & Inclusion at New Look
- We have six clear inclusion ambitions: - Drive a culture of inclusivity through learning & sharing - Give our colleagues a stronger voice - Represent the customers we serve - Enable people access to the world of work and opportunities to progress & thrive - Ensure that wellbeing is intrinsic within our ED&I strategy by giving our people the tools to look after their own wellbeing, to stay healthy, happy and have a good work-life balance - ED&I is always on and underpins our purpose to #inspirethatnewlookfeeling
- Our mission as an accessible and inclusive Employer of Choice is further emphasised by transparent policies, leadership development, recruitment strategies, and flexible working models focused on colleague engagement and wellbeing.
- We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
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