Director of Content Marketing, Nudge

Salary not provided

Figma

Hubspot

Wordpress

Ahrefs

SEMrush

Asana

Notion

Senior and Expert level

Remote from Canada, US

Digital communications platform for frontline employees

Be an early applicant

Digital communications platform for frontline employees

201-500 employees

B2BEnterpriseHRInternal toolsProductivityCommunicationSaaSMobile

Be an early applicant

Salary not provided

Figma

Hubspot

Wordpress

Ahrefs

SEMrush

Asana

Notion

Senior and Expert level

Remote from Canada, US

201-500 employees

B2BEnterpriseHRInternal toolsProductivityCommunicationSaaSMobile

Company mission

To help organisations improve workforce productivity and give their frontline staff the tools, knowledge, and support they need to do great work, every day.

Job

Company

Role

Who you are

8–10+ years in content marketing leadership in B2B SaaS or technology
Proven track record driving measurable pipeline impact through content (examples required)
Ability to build memorable brands
Exceptional written communication and editorial judgment with an eye for detail
Experience managing in-house teams, freelancers, and agencies
Deep knowledge of SEO, lifecycle content, and full-funnel content strategy
Comfort with tools like: CMS (WordPress/Hubspot), GA4, Ahrefs/SEMRush, Figma, Notion, and Asana
Creative thinking + performance marketing mindset

What the job involves

Axonify is seeking a data-driven, creative, and strategic Director of Content Marketing to own the end-to-end content engine—from narrative development to content distribution and performance optimization. This leader will unify brand, product, and demand narratives to drive awareness, engagement, and revenue
You’ll oversee the content strategy, brand storytelling, design systems, and performance content across channels. You will manage a team of high-performing content creators and designers, and collaborate cross-functionally with product, growth, and sales to build content that moves the funnel
This is a hands-on player/coach role for someone obsessed with customer-centric storytelling, conversion performance, and brand consistency
Architect a full-funnel content strategy aligned with revenue goals, personas, and buying journeys
Own the company’s brand voice, editorial guidelines, and visual identity across all marketing assets
Develop positioning and messaging that aligns with product launches, campaigns, and GTM motions
Lead and scale a high-performing team of writers, designers, and freelancers
Manage editorial calendars, asset production workflows, and creative pipelines
Ensure agile sprint planning for always-on campaigns and time-sensitive content
Collaborate with Growth, Product Marketing, and Sales to align content with GTM strategies and lead demand generation targets
Create content across formats: blogs, ebooks, webinars, landing pages, case studies, product videos, and more
Build scalable design systems: style guides, templates, and content governance frameworks
Define content KPIs tied to pipeline velocity, engagement, SEO, and lead quality
Own content reporting dashboards and drive iterative testing (titles, CTAs, formats, channels)
Integrate SEO best practices and CRO insights into every asset

Our take

Axonify, formerly Nudge, was founded with frontline workers at the core of its product offering. Coming from a hospitality background, the company’s founders saw a need to improve organisational communication and a way to bridge that gap through a digital communication platform. Unlike most internal productivity tools, Axonify is designed for the majority of the workforce that do not sit behind a desk.

Axonify allows organisations to integrate their frontline employees into their wider communications channel, improving workforce productivity and frontline retention in several large organisations. By using Axonify, organisations can monitor and reward individual interactions, while offering tools for personal development for its users.

Axonify has quickly become popular amongst the frontline workforce tools, with clients including Samsung, Staples, and Dippin Dots. Successful funding rounds have enabled Axonify to expand its workforce across North America.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

8% employee growth in 12 months

Glassdoor (4)

Company

Funding (last 2 of 6 rounds)

Aug 2019

$9.3m

EARLY VC

Aug 2019

$9.3m

SERIES B

Total funding: $25m

Company benefits

Virtual team events that aren’t just another Zoom cocktail hour (And fun in-person ones soon!)
Flexible health benefits (Including a $500 annual wellness allowance!)
$2,000 annual professional development allowance
Weekly flex-time to get offline and reset (Plus half-days on long weekends!)

Company HQ

Waterloo, Waterloo, ON

Leadership

Dessy Daskalov

(CTO)

Worked previously as a Software Developer at The Working Group & Eloqua. Also volunteered as Lead Instructor at Ladies Learning Code since 2011.

Lindsey Goodchild

(CEO)

Has previous experience as a Technology Journalist at CTV News and as a Consultant at Lura Consulting. Also served as a Board Member of Sustainable Travel International and The Icarus Foundation.

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