Marketing Director, Ledger
Consumer Services
2+ days a week in office
Platform for digital assets and Web3
Job no longer available
Platform for digital assets and Web3
501-1000 employees
Job no longer available
2+ days a week in office
501-1000 employees
Company mission
To secure the new disruptive class of crypto assets.
Role
Who you are
- The ideal candidate will have a deep understanding of the crypto and digital assets landscape, with a proven track record of developing and executing successful marketing strategies in this space
- 10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
- Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
- Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
- Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
- Analytical and data-driven, with strong ability to translate insights into strategy and action
- Exceptional communication and presentation skills, capable of simplifying complex concepts
- Leadership experience in managing teams and cross-functional projects
- Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias
- Bonus: global marketing experience, especially in regulated markets (U.S., EU, APAC)
What the job involves
- We are seeking a highly skilled and experienced Product Marketing person dedicated to our consumer services business unit (payment & transaction services)
- As a key member of our Communications team, the individual will play a critical role in driving awareness, adoption, and engagement for our consumer products, at times including hardware wallets, mobile apps, and other digital asset management solutions
- We are seeking an experienced, strategic, and creative Consumer Services Marketing Director to lead marketing for Ledger Live and its growing suite of services—including payments, CL Card (Visa debit), swaps, staking, on/off-ramps, and more
- This role sits at the intersection of product marketing, growth, and brand strategy, with occasional focus on Ledger Signer launches and integration points
- You will shape the narrative of how millions of people use Ledger every day to own and manage their digital value
- As a senior member of our Marketing & Communications team, you will play a critical role in accelerating awareness, adoption, and engagement for Ledger’s consumer services worldwide
- Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.), ensuring adoption and long-term engagement
- Define positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communications
- Drive service integration with Ledger Signer devices, helping articulate Ledger’s ecosystem story (hardware + services = the most trusted self-custody)
- Lead cross-functional launch planning with product, design, engineering, and regional teams for new service rollouts and feature updates
- Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context) to inform strategy and sharpen differentiation
- Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows, and more
- Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns across channels (paid, CRM, lifecycle, referral, affiliate)
- Own KPIs and dashboards to track growth, engagement, and ROI; drive a culture of test-and-learn to improve funnel performance
- Establish thought leadership by cultivating relationships with partners, influencers, and industry voices in the Bitcoin and digital asset ecosystem
- Mentor and grow a high-performing team, fostering collaboration, innovation, and measurable impact
Salary benchmarks
Our take
Ledger has grown into one of the world’s largest hardware wallets for digital assets since its 2014 inception, with well over 6 millions of devices sold across the globe. By offering physical devices to store private keys, customers are able to secure their digital assets offline.
The company is attempting to support the continued growth of the crypto eco-system by offering cryptocurrency owners an alternative to storing their assets on an online exchange. There, a simple password breach could cause untold damage.
Ledger’s hardware solution has proven popular with investors, seeing them receive huge funding from 10T Holdings, Cathay Innovation, and Draper Associates to name just a few.
Keen to move on and ensure against any recurrence, Ledger has since secured even more investment, and formed astute partnerships with other big names in the Crypto world, including an integration with Coinbase.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2023
$109m
SERIES C
Jun 2021
$380m
SERIES C
Total funding: $588.5m
Company benefits
- Competitive compensation package
- Personal development initiatives
- Flexible working hours, remote-friendly environment
- 5 weeks of paid vacation + 10 days of RTT
- High performance office equipment
- Comprehensive health insurance policy
- Meal vouchers with Swile
- Reimbursement for sports and cultural activities
- Annual company outings and regular socials
- Employee discount on Ledger products
Company HQ
Mail, Paris, France
Leadership
Pascal Gauthier
(Chairman & CEO)Before becoming CEO at Ledger, they worked as Venture Partner in Mosaic Ventures, a London based venture capital firm focusing on Series A stage companies. They are also the non-executive chairman of Kaiko, a financial data website on Bitcoin.
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