Performance Marketing Manager, WorkMotion
More information about location
Bespoke software for global HR solutions
Open for applications
Bespoke software for global HR solutions
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To provide software and compliance solutions for organizations to employ talent globally.
Role
Who you are
- 3-5 years of proven experience in performance marketing or a similar role in paid advertisement
- Strong proficiency in digital marketing channels, including paid search, display advertising, social media advertising
- Detailed knowledge and experience with Linkedin Ads and Google Ads in particular
- Solid understanding of a marketing funnel model and ability to analyze and adapt marketing campaigns to the customer journey
- Proficiency in CRM systems, data analytics, and campaign performance tracking
- Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and revenue growth
- Ability to manage and optimize paid campaign to maximize return on investment (ROI) and customer acquisition efficiency
- Ability to analyze campaign performance, identify areas for improvement, report, and implement A/B testing based on collected data
- Strong organizational and project management skills, with the ability to handle multiple projects simultaneously
- Excellent analytical, problem-solving, and communication skills
- Ability to thrive in the fast-paced, dynamic environment at one of Germany's top startups
What the job involves
- As our Performance Marketing Manager, you'll play a pivotal role in driving WorkMotion's growth by leveraging your expertise in paid advertisement, especially in LinkedIn Ads and Google Ads
- You'll have the opportunity to shape our digital marketing strategy, optimize campaigns, and analyze results to continuously improve and fuel our success
- Develop and implement performance marketing strategies across various digital channels, including paid search, display advertising, social media advertising, and retargeting
- Plan, launch, and manage performance marketing campaigns across multiple markets, targeting specific customer segments
- Monitor campaign performance, conduct A/B tests, and optimize campaigns to maximize ROI and drive customer acquisition
- Utilize customer relationship management (CRM) systems to segment and target audiences effectively
- Analyze, document, and report onmarketing campaign data and metrics to derive insights, identify trends, and make data-driven decisions
- Develop and maintain performance marketing dashboards to track KPIs and report on campaign effectiveness
- Implement rigorous testing methodologies to evaluate different marketing tactics, channels, and messaging
- Conduct ongoing experiments and optimizations to improve campaign performance and increase conversions
- Identify opportunities for scalability and expansion into new markets based on data-driven insights
Our take
The travel restrictions of the COVID-19 pandemic resulted in many workers being forced to work from home, and this led to many people realizing that they could work remotely from anywhere in the world. This not only presents benefits for employees but also employers who have a larger pool of international prospective staff to choose from, but this comes with difficult HR management challenges.
Workmotion develops bespoke SaaS platforms for the management of international hiring, onboarding, human resource management, and compliance across over 160 countries. This prevents businesses from having to set up foreign offices and workforces to handle international HR challenges, making global expansion more affordable and less time-consuming.
The challenges of managing international HR compliance have been brought to light due to the COVID-19 pandemic, and naturally, this means that Workmotion faces competition from other companies tackling the same problems. However, the company currently stands out due to its bespoke handling of each client scenario, realizing that no single set of tools is sufficient for every company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2022
$40m
SERIES B
Aug 2021
$21.1m
SERIES A
Total funding: $63.7m
Company benefits
- As a fully remote and completely distributed team, you can do your best work from anywhere you are the happiest
- Opportunities to get to know some of your colleagues at our offices
- Merit-based culture with substantial growth opportunities
- Trust-based work – organize your own schedule. We want to celebrate results, not hours spent working
- Collaborative team culture where everyone's input is valued
- Subsidised Gympass subscription and other benefits
- Training and development allowance
- Regular company and team events like Summer or Christmas parties, and more! (COVID permitting)
Company values
- Can Do - we take on challenges and strive to create the best possible solution
- All-In - When faced with a problem we first evaluate different solutions, weighing benefits and risks of each. Once a solution is defined, we fully commit to its path to completion, regardless of any obstacles or challenges
- Sleeves Up - We care about shared success and are keen to roll up our sleeves to contribute where needed. We know that regardless of our role, all contributions help further the goals for the entire WorkMotion team
Company HQ
Prenzlauer Berg, Berlin, Germany
Articles
Leadership
Carsten Lebtig
(Co-Founder)Founder and co-CEO of Sanubi GmbH from 2014 to 2017. Experienced as General Manager for UberEATS from 2018 to 2019. Co-founded WorkMotion in 2020.
Felix Steffens
(Co-Founder)Experienced as Managment Consultant for The Boston Consulting Group between 2016 and 2019. Co-founded Workmotion in 2020.
Karim Zaghloul
(CPO)Experienced as Chief Product Officer for Flightright between 2017 and 2020. Co-founded Workmotion as CPO in 2020.
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