Content Specialist, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context
• Excellent knowledge of the UK and Irish market
• Strong understanding of SEO and keyword research
• Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution
• A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, press releases, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Fluency in English, with impeccable verbal and written communication skills

Desirable

• As a Content Specialist, UK & Ireland at Airalo, you will work closely with the rest of the European and Global team to apply the best practices around content production, SEO, PR and ASO
• The role will be responsible for developing and monitoring different content channels using analytic tracking tools and performing strategies to identify opportunities where Airalo can increase brand awareness/conversion rates and improve organic visibility in those channels
• You will be owning and leading the entire content processes for the UK and Irish markets from the creative stage to running all tests and reporting on results to stakeholders
• Working directly with the Growth Director Europe to develop content strategies aligned with Airalo's short-term and long-term country targets
• Developing an editorial calendar together with the UK Social media and Influencer Specialist and with the support of the Global team members
• Creating and publishing engaging content for your market, including: email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc
• Optimizing the content according to SEO and ASO best practices for the UK market
• Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content