Head of Social Media, Oner Active
3 days a week in office ( Old Street, London)
Sportswear brand for strong and confident women
Job no longer available
Sportswear brand for strong and confident women
21-100 employees
Job no longer available
3 days a week in office ( Old Street, London)
21-100 employees
Company mission
To make fitness and wellbeing accessible, powerful and sustainable for all women.
Role
Who you are
- Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries
- Deep understanding of social media platforms, trends, and best practices
- Creative and strategic mindset, with a passion for storytelling and community engagement
- Strong leadership skills, with experience managing and mentoring a high-performing team
- Analytical mindset, comfortable with data, insights, and performance-driven decision-making
- Exceptional communication skills, both written and verbal
- Passion for fitness, strength training, and women’s empowerment is a plus
- Experience with influencer marketing, user-generated content, and brand collaborations
What the job involves
- As the Head of Social Media, you will own and execute Oner Active’s social media strategy, ensuring that our brand continues to inspire, engage, and grow our community
- You will be responsible for leading a team, developing innovative content strategies, and driving brand awareness and engagement across all platforms
- This role requires a mix of creativity, strategic thinking, and analytical expertise to maximize our brand presence and connect deeply with our audience
- Leading and executing a best-in-class social media strategy that aligns with Oner Active’s brand vision, values, and business goals
- Overseeing all social media channels, including Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms, ensuring a consistent and engaging brand presence
- Developing and implementing content strategies that drive engagement, reach, and conversion while staying authentic to our community
- Collaborating with internal teams (creative, brand, product, marketing, and community) to deliver cohesive storytelling and impactful campaigns
- Analysing performance metrics, leveraging insights to optimise content and engagement strategies
- Managing and mentoring a team, ensuring high-quality execution and fostering a culture of innovation and creativity
- Identifying and engaging with influencers, athletes, and community voices to amplify brand reach and credibility
- Staying ahead of industry trends, platform updates, and competitor activity to maintain a cutting-edge strategy
- Leading social activations, events, and collaborations to enhance brand engagement and community connection
- Crisis management and reputation monitoring, ensuring timely and appropriate responses to brand-related conversations
- Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Salary benchmarks
Our take
Interest in personal fitness is rising meteorically across the UK, with over 10 million people holding gym memberships. While there's no shortage of clothing that people can wear to the gym, there is a constant need for fresh ideas in design. Gym wear is a fusion of function and fashion, and Oner Active is an exciting new startup offering both.
Founded by Krissy Cela, a popular influencer, this brand is making waves on social media even if it is yet to crowd out staples like Lululemon, Sweaty Betty or ASOS' 4505 sportswear. Its strength lies in the popularity of its product with its customers, who are reached through Instagram, Pinterest and TikTok more than via traditional advertising. With its responsive customer support and sleek yet comfort-focused designs (for instance, no front seam!), it is garnering a relatively small but loyal base to build its brand on.
Oner Active is looking to build on its strong start by taking on new talent in design, events management and marketing, to help it extend its product range and reach new customers. It also plans to develop its shopping platform by implementing functions that have become common among its competitors, for instance holds on items in the basket and an expanded range of payment processors. If these steps enable it to break through to a wider audience then Oner Active is in a good position to build a significant business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 🩺 HealthCare Cashback Scheme
- 🏖 25 days holidays + all Bank Holidays
- 💻 Work Anywhere for up to 30 days
- 🤝 Employer pension contributions up to 5%
- 🏋️♀️ Oner Active Clothing Allowance
- 🧘♂️ Lots of Support including Financial, Physical and Mental Wellbeing
- 📖 Training and Learning Allowances
Company HQ
London, UK
Leadership
Krissy Cela
(CEO)Is also a Co-Founder and the Lead Trainer with EvolveYou
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