Brand Marketing Manager, Strava
Social network for tracking run and cycle routes
Job no longer available
Social network for tracking run and cycle routes
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- Think creatively. You love marketing because you can solve real problems through creative thinking, and while you understand marketing fundamentals, you’re in your element most when you’re pushing boundaries
- Like working with external partners and can effectively influence their decision making: you’ll represent Strava as a key point of contact to external brand partners and will look for opportunities that will increase Strava’s visibility in a partnership
- Are connected in culture. You’re inherently curious about culture and have a keen sense for connecting marketing strategies to the world around you. Bonus points for fitness culture, but not required
- You enjoy travel, meeting new people and are ok working events that often require work outside of normal office hours
- Measuring impact: You are able to identify, measure, and report on key success metrics to guide future partnership strategies
- Collaborating at the highest level with cross-functional teams. You’ll be working closely with our brand partnerships team, our social team, our creative team and our growth marketing team
- Having a bias for action: No job is too small for you. We need a doer in this role who is ready to roll up their sleeves
- Writing inspired creative briefs: You know how to write a single minded creative brief that inspires great creative work
- You have a bachelor’s degree
- You have 5+ years of professional experience in marketing
- You have experience bringing to life multi-channel marketing partnerships with significant consumer impact
- You have experience planning dynamic and engaging brand awareness events on budget and on time
- You have impactful verbal and written communication skills: ability to ask probing questions, read the room, and adjust communications approach based on the audience and situation
- You have excellent project management skills
What the job involves
- As a Brand Marketing Manager you’ll work closely with our Group Lead, Brand Marketing & Strategy to drive awareness of Strava and bring the Strava brand to life for active people across the globe
- You'll seek out opportunities to increase Strava's visibility via brand partnerships with some of the world's leading brands in fashion, food and entertainment
- You are excited to concept and pitch new ideas that can insert Strava into culture and amplify our brand story across different marketing channels such as social, paid media, retail and events
- You will also help bring the Strava app experience to life in the physical world through branded swag and breakthrough brand awareness events across the United States
- Travel will be required as part of this role
- Events include but are not limited to group runs, cheer zones at marathons, experiential activations at cultural events – and new ideas we've yet to uncover that you'll bring to the team
- Outside of your core responsibilities, you’ll assist the Group Lead, Brand Marketing & Strategy on other exciting brand awareness marketing efforts
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company values
- Antiracism
- Authenticity
- Balance
- Craftsmanship
- Camaraderie
- Commitment
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
Salary benchmarks
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