Director of Partner Program, Cloudinary
Cloud-based image & video management
Open for applications
Cloud-based image & video management
201-500 employees
Open for applications
201-500 employees
Company mission
Cloudinary's mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.
Role
Who you are
- Bachelor’s degree with 8+ years demonstrated progressive experience in building and managing partner programs
- Experience building and managing Ecosystem programs. Programs should include incentive, deal registration, MDF, emerging markets and other programs to drive value for partners and Cloudinary
- Experience building channel services & practices in SaaS/subscription models
- Excellent communication, analytical and organizational skills
- Experience working with partner accreditation programs, specifically with regards to compliance tracking and enforcement
- Execution & revenue focused
- Great project & program management skills, ability to leverage, manage & lead virtual teams
- East Coast preferred for global timezones
What the job involves
- Cloudinary is passionate about building valuable partnerships that create joint wins for us, our partners, prospects, and our shared customers
- To continue to drive the growth of our ecosystem, we’re looking for a Director, Channel Programs, who will set the direction and roadmap for the overall Partner Program
- This role will define and lead key initiatives and program changes to increase the program value to partners and Cloudinary
- The Director, Channel Programs helps manage and support the growth of the channel business
- They are responsible for the day to day channel program development/operation as well as the execution of our partner program
- The Director, Channel Programs reports into the VP, GTM Operations and Enablement; and works cross-functionally with channel & alliances, revenue enablement, marketing, sales, and product to integrate channel programs throughout the business
- Responsible for the design, management & execution of Cloudinary’s global partner program
- Manage Cloudinary’s Partner Enablement Certification & Badge Model. Work closely with Revenue Enablement and Partner Marketing on partner enablement tools/training and implement as part of the overall partner program
- Provide management of Partner Portal to create an engaging platform for partners to interact with Cloudinary; including deal registration, Sales engagement, opportunity tracking, commissions, and partner success programs as well as supporting partner events
- Work with channel operations to implement channel strategy, data/reporting, system workflows, and overall operational governance for the program
- Work cross-functionally with marketing, product, legal and finance to continue to implement and grow partner programs and ensure alignment across the business
- Collaborate across C&A to gather requirements for Programs, working closely with regional C&A team on program execution
- Design, build and manage Ecosystem Programs including incentive programs, MDF Program, Reseller, Services, Alliances, Deal Registration Program, etc
- Design program guides that detail requirements and benefits, terms and conditions, etc
- Manage communications to partners via portal, newsletters, webcasts, social channels. Support the development of messaging and content for partner events
- Document policies and processes to support all aspects of the program, including field / channel rules of engagement and enable global execution
- Design & launch field enablement on Ecosystem Program, Rules of Engagement, Deal Reg, How to Partner, etc. Collaborate with Revenue Enablement in the development of enablement materials
- Collect and manage feedback from partners into the ongoing roadmap for the Ecosystem Program
- Establish and track metrics of the program, run a quarterly compliance process with the Channel & Alliances field
- Work with the Revenue enablement and Customer education teams to update and manage Partner education and enablement materials and experience
- Develop Partner Program collateral/documents and onboarding tools to enhance overall partner experience and communicate to partners
- Communicate channel programs, strategies & events and updates internally to drive alignment throughout the business
Our take
As companies increasingly rely on their online presence, it is more important than ever for them to understand how their visuals affect connection and engagement with audiences. That's where Cloudinary comes in, providing thousands of customers with the means to manage images and videos for websites and apps. Its software allows companies to manage, manipulate and deliver images and videos which are up to the high-standards of modern consumers.
Cloudinary has seen great success in recent years because it is able to offer its clients the tools they need to stay ahead of the competition. With video now being one of the most effective formats to influence purchasing decisions, it is clear that the company has bet on a trend which is set to continue well into the future. This forward thinking has enabled the company to secure large clients such as Forbes and Ted Baker.
Cloudinary's future success will depend on its ability to keep offering cutting-edge services. For the moment, it is heading in the right direction, with the addition of shoppable videos and the launch of FinalTouch, its AI-powered platform that creates multiple unique product scenes from a single product shot. With its established list of major clients and a passion for innovation, Cloudinary seems set to achieve big things in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Work from home opportunities
Company HQ
Santa Clara, CA
Articles
Leadership
Itai Lahan
(CEO)Also co-founded Newsodrome, a platform which delivers news in users' areas of interest.
Tal Lev-Ami
(CTO)Co-founded Newsodrome with Itai. Also co-founded Ndivi, a software development outsourcing provider.
Nadav Soferman
(CPO)Previously an independent R&D consultant.
Share this job
View 4 more jobs at Cloudinary