Vice President of Product Marketing, adMarketplace
$250-300k
+ Bonus and equity
4-5 days a week in office
Search advertising marketplace
Be an early applicant
Search advertising marketplace
201-500 employees
Be an early applicant
$250-300k
+ Bonus and equity
4-5 days a week in office
201-500 employees
Company mission
To create ideal search experiences that let people lead the way.
Role
Who you are
- Champion a searcher-obsessed, market-driven mindset, ensuring advertiser and publisher perspectives shape strategy and execution
- Partner closely with Product, Tech, Advertiser Sales, and Business Development executives to ensure product marketing drives deal making and revenue
- Track record of defining and executing the product marketing vision and strategy, tracking impacts with business objectives
- As part of the executive leadership team, contribute to company-wide strategy, growth planning, and innovation initiatives
- 10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus
- Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement
- Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value
- Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists
- Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives
- Executive presence and communication skills; analyst and media relations experience a plus
What the job involves
- We are seeking an experienced and hands-on Vice President of Product Marketing to lead the messaging and go-to-market execution for our native search media products
- That delivers relevant and novel search ads to users searching on the open web
- You will transform innovation into compelling narratives that resonate with global advertisers, publishers, and agencies, while positioning our newest product, AMP Discover, the leading search ad solution to the AI chat and advertising browser era
- This is a once in a career opportunity to lead the next-generation of search and drive our third wave of 10X growth!
- Product Narrative & Positioning:
- Own positioning and messaging for our Native Search media products—AMP Find and AMP Discover, built on our Arena tech platform —ensuring differentiation across advertiser and publisher audiences
- Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media
- Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising
- Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling
- Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media
- Go-to-Market (GTM) Excellence
- Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs
- Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives
- Enablement & Content Excellence
- Build a sales enablement engine with playbooks, battlecards, one-pagers, solution guides, FAQs, and demos
- Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels
- Refresh messaging frameworks regularly based on market insights and feedback
Our take
AdMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D platform is a pay-per-click platform that allows advertisers to bid by individual traffic source and device type.
AdMarketplace serves paid-search ads on publisher properties in response to a user’s search on the site. With this technology, advertisers can see the top-level view of all their campaigns and make the best decisions for their business through improved transparency.
In 2022, the company saw a substantial rise in engagement and continues to focus on platform development and product scalability, leveraging its Smart Product Results product to improve online customer journeys to purchases. It is also expanding its presence for advertiser sales, marketing and measurement services in the US and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Medical/Dental/Vision/FSA
- Wellness Programs & Social Events
- Life/Disability Insurance
- Matching 401k
- Employee Referral Bonus Program
- Discounted Gym Membership
- Tax-Free Commuter Benefits
Company HQ
Murray Hill, New York, NY
Leadership
Jamie Hill
(Chairman & Co-CEO)Experience in digital, media, demand generation, big data analysis, business development, global markets, and search advertising.
Adam J. Epstein
(President & Co-CEO)Previously President and CEO at Fancast.com, Law Clerk at the US District Court (Western District of Michigan) and Associate at Schulte Roth & Zabel.
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