Field Marketing Manager, EQS
Corporate communications cloud software
Open for applications
Corporate communications cloud software
501-1000 employees
Open for applications
501-1000 employees
Company mission
To create trust through transparency.
Role
Who you are
- 3-5 years of experience in marketing, preferably in a role within the B2B SaaS sector
- Bachelor’s or master's degree in marketing, Communications, Journalism, or related field
- Experience in thought leadership initiatives and industry representation
- Have a foundation using sales and marketing tools like Asana, Dynamics CRM, and PowerPoint
- Proven expertise in crafting various types of content
- Strategic thinking and ability to translate complex technology and concepts into compelling narratives tailored to a specific target
- Excellent project management and organizational skills
- Fluent English speaker
- You approach your work with organizational precision, autonomy, and a proactive spirit
What the job involves
- As the Marketing Manager for Germany and Austria, you'll collaborate closely with key stakeholders to plan and execute marketing initiatives aimed at boosting brand awareness, generating leads, and fostering overall business growth. Join us as we make our mark and enhance our presence in the German and Austrian markets!
- Devise, execute, and optimize inbound marketing campaigns tailored to the local market. Your focus will be on lead generation and growth strategies that align with global initiatives while resonating effectively with the Nordic and UKI audiences
- Take charge of planning and executing local online and in-person webinars/events, actively engaging with local partners, customers, and key industry players to establish and strengthen the EQS Compliance Business Community in the region
- Manage end-to-end event logistics, from vendor coordination to post-event analysis, ensuring seamless execution of our local events
- Plan and monitor all local paid social and paid search (SEA) activities, aligning efforts with the global performance marketing team for maximum impact
- Create and translate sales & partner enablement materials, marketing assets, and communications tailored to the German and Austrian markets. This includes sales presentations, product sheets, partner presentations, case studies, whitepapers, newsletters..
- Be responsible for tracking, analyzing, and reporting performance KPIs along the entire lead funnel and across relevant platforms and channels, specifically for the German and Austrian markets
- Conduct regular competitor analyses, keeping a close eye on the local compliance market. Understand local legal requirements, industry trends, and competitor landscapes to inform strategic decision-making
- Work closely with sales teams to ensure that marketing initiatives contribute effectively to lead conversion and customer acquisition in the local market
- Take ownership of budget planning and monitoring
Our take
With consumers and investors concerned about the environmental and social impact of corporations and governments increasing regulations on carbon emissions and supply chains, businesses now must report on a range of metrics other than the bottom line. Aside from being the right thing to do, mistakes can be extremely costly both in reputation and in fines. Founded in 2000, EQS Group exists to make corporate compliance, investor relations and ESG reporting easier with its cloud-based EQS Cockpit resource.
The EQS Cockpit allows streamlining of a wide range of compliance processes, including relatively obscure matters such as whistleblower protection which have recently cost firms large amounts of money (see for instance Barclays receiving a $15 million fine along with massive reputational damage for failing to protect a whistleblower). In a time when governments such as Germany are increasing compliance requirements on supply chain to deal with the scourge of human trafficking, such a solution is likely to be particularly appreciated.
As expected of a company providing a much needed enterprise service, EQS Group has been in demand in recent years, seeing an almost 20% increase in revenue over 2022 and adding nearly 250 new corporate customers to its books. This growth is likely to continue, driven by the introduction of the EU whistleblower directive across the EU member states, a new investment from Thomas Bravo and by EQS Group's continuing marketing efforts as it expands into additional markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- You're important! A trusting environment and lifelong learning for your individual development. Set personal development goals, receive support and regular feedback. We support you in equipping yourself for success
- Living our values! Take responsibility for a variety of tasks, find out what you like to work on, and find your way to make your own personal impact with us!
- Great atmosphere! Regular team events, barcamps, a talented international team and a common goal that unites us all. Take a look for yourself at #EQSlife on Instagram!
- Be part of an exciting journey! Contribute to our success story of becoming the leading European cloud provider for corporate compliance, investor relations solutions and sustainability reporting (ESG Tech)
- Work-life balance is a must! You will work in a modern office with employee benefits, afterwork events and more! You have the opportunity to work remotely, even from other European countries, and to flexibly arrange your working hours
- Health is a priority! In addition to meal vouchers for your healthy breaks you can benefit also from our corporate mental health counseling!
Company values
- Team spirit
- Passion
- Ownership
- Transparency
- Trust
Company HQ
Maxvorstadt, Munich, Germany
Articles
Leadership
Achim Weick
(CEO)Has been CEO of EQS Group since founding it in 2000. Before that worked for HypoVereinsbank and Commerzbank.
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