Product Marketing Manager, Lily AI
Product discovery platform for brands
Job no longer available
Product discovery platform for brands
101-200 employees
Job no longer available
101-200 employees
Company mission
To empower retailers and brands by bridging the gap between brand-speak and customer-speak.
Role
Who you are
- 5+ years of marketing experience with 3+ years of experience in product marketing role
- Have a portfolio of past product/marketing work to demonstrate writing and communication skills with product/content marketing
- Experience with developing a compelling story that clearly articulates the Lily AI unique value proposition and how it differentiates from competition
- Ability to be self-directed, organized and be accountable for one’s work product
What the job involves
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
- Understand the competitive landscape—be an expert on our competition, how they are positioned, their key messaging, know their launches and other new developments, provide perspective into their outward-facing activities
- Develop messaging for each product and/or use case with distinction and clarity
- Author and own product content marketing for product positioning, case studies, battle cards, feature sheets, and other selling collateral
- Develop and execute product marketing collateral/programs to generate awareness and drive inbound in collaboration with broader marketing team
- Develop plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention (and upsell/expansion) of existing customers and the acquisition of new customers
- Plan all product launches and releases of product improvements
- Act as thought leader for the products you support including internal trainings, training our sales teams (direct and partner sellers) on the problems we solve for our buyers and end users
- Support and /or deliver analyst briefings (Gartner, Forrester, CB Insights)
Our take
Lily AI is a product discovery platform that utilizes purpose-built AI for retail. It helps retailers to gain a deeper understanding of their customers and explores the emotional context behind retail purchases.
Lily AI recognizes the importance of emotions in buying decisions, particularly how shoppers consider whether or not an item of clothing will suit their body shape. For example, Lily AI can recognize if a woman exclusively purchases midi length, A-line dresses, and will combine AI and emotional intelligence to determine how that shopper perceives their body shape. The AI technology will then recommend similar items and tailor search results to the individual.
The company argues that its competitors treat retail as a numbers game, and simply use AI to drive sales. Lily AI differentiates itself by putting emotional context into the situation, creating specially curated shopping experiences for consumers of its clients, which include enterprises such as Bloomingdale's, The Gap, and thredUP. 2024 Funds raised by the company will enable further expansion into international markets, digital platform integrations and accelerate the development of its AI solutions into the retail value chain.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2024
$20m
SERIES B
Dec 2023
$12.4m
EARLY VC
Total funding: $71.9m
Company benefits
- Comprehensive health and benefits package
- Paid vacation time and company holidays
- Flexible working arrangements
- Wellness Program
- Remote Team Building
- Diverse, Inclusive and Socially Responsible
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Purva Gupta
(CEO & Co-Founder)Tory Burch Fellow at the Tory Burch foundation. Founder of the Venture Creation Program at Yale and former project manager at UNICEF. MBA in Finance at the Indian School of Business.
Sowmiya Chocka Narayanan
(CTO & Co-Founder)Former Senior Software Engineer at Box. Previously Mobile Engineer at Pocket Gems and a Software Developer at Yahoo. Former Software Design Engineer at Texas Instruments. Masters in Electrical and Computer Engineering at the University of Texas at Austin.
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