Digital Marketing Specialist, Visier
B2B
$58-88k
+ Bonus
People analytics & workforce planning software
Job no longer available
People analytics & workforce planning software
501-1000 employees
Job no longer available
$58-88k
+ Bonus
501-1000 employees
Company mission
To reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, or a related field
- 2-3 years of b2b experience in digital marketing, with a focus on digital advertising, email marketing, and social media management
- Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, LinkedIn campaigns, Marketo is a nice to have
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Ability to manage multiple projects and meet deadlines
What the job involves
- Reporting to the VP, of Embedded Marketing, this Digital Marketing Specialist will lead our paid digital campaigns, social media and email efforts
- She/he/they have experience in b2b marketing and is/are a team player and excited to learn under the guidance of senior team members including our Sr Demand Gen, and Sr Field Marketing managers
- The Digital Marketing Specialist will support our digital advertising, email marketing, SEO and social media efforts
- Digital Advertising:
- Plan, execute, and optimize digital ad campaigns across LinkedIn and other relevant channels
- Monitor and analyze campaign performance, adjusting strategies to achieve KPI targets
- Conduct keyword research (SEO), ad copywriting, and A/B testing to enhance ad performance
- Email Marketing:
- Develop and implement email marketing campaigns, including newsletters, promotional emails, and automated workflows
- Manage email lists, segmentation, and ensure compliance with GDPR and other regulations
- Analyze email performance metrics and provide actionable insights for continuous improvement
- Social Media Management:
- Create and curate engaging content including short-form video for social media platforms (LinkedIn, X, and others)
- Monitor social media channels, respond to comments and messages or find the right person to do so, and foster community engagement
- Analyze social media performance and adjust content strategies to optimize reach and engagement
- Analytics and Reporting:
- Track and report on key performance indicators (KPIs) for all digital marketing activities
- Use data to identify trends, insights, and opportunities for campaign optimization
- Present regular reports to stakeholders, providing recommendations for future strategies
- Collaboration and Coordination:
- Work closely with the content, design, and product marketing teams to ensure cohesive and aligned marketing efforts
- Coordinate with external agencies and vendors as needed
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilize people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI too, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Ryan Wong
(Co-Founder, CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Co-Founder & Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
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