Director of Product & Sales Marketing, Fluent
AdTech
$125-140k
+ Bonus
Customer acquisition platform
Job no longer available
Customer acquisition platform
201-500 employees
Job no longer available
$125-140k
+ Bonus
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- This candidate is expected to have a strong acumen for narrative storytelling as well as layouts and composition in B2B materials
- They should be able to quickly and effectively produce visuals that convey business/pitch strategy and B2B concepts
- This candidate will have a background and/or demonstrated proficiency in design and will have worked alongside sales and/or marketing teams (ideally in a B2B capacity) for 5+ years
- Strong detail orientation and sense of ownership in your work
- Ability to manage and prioritize multiple projects in a fast-paced environment
- Ability to synthesize and responsibly apply feedback from multiple stakeholders
- Strong ability to read and visually interpret data
- Exceptional written and verbal communication
- An eye (and passion) for good design and marketing
- Background and/or demonstrated proficiency in design or creative, design-related field
- 5+ years of experience working alongside or as part of a sales and/or marketing team (ideally in a B2B capacity)
- Proficiency in Microsoft PowerPoint and Figma; familiarity with Adobe products and Canva preferred
What the job involves
- Fluent is seeking a product and sales marketing professional to design, produce, and own sales marketing materials in support of their growing business and retail partnerships
- This role will report to Fluent’s VP of Sales Operations and exist as part of Fluent’s marketing team, alongside the design team
- Collaborate with the sales team and sales/marketing operations to design, develop, and iterate on product and sales marketing narratives and collateral, including but not limited to pitch decks, one-sheeters, and case studies
- Identify gaps in product marketing strategy and sales collateral based evolving business strategy and capabilities, competitive analysis, and marketing events
- Visually interpret data, business strategy/concepts, and Fluent’s value propositions into reusable assets across teams
- Own the organization, upkeep, and quality assurance of all sales marketing collateral across the organization
- Work closely with the creative director to ensure Fluent’s visual brand is consistently applied and continuously reflective of the business as it evolves
- Assist in copywriting and/or other marketing execution as needed to support the team
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company benefits
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
Company HQ
Battery Park City, New York, NY
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & Chief Customer Officer)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
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