Head of Sales, Smallpdf
PDF software
Be an early applicant
PDF software
21-100 employees
Be an early applicant
21-100 employees
Company mission
Smallpdf is on a mission to make PDF easy.
Role
Who you are
- 8+ years of experience in sales, with at least 3+ years in a leadership role (preferably in SaaS or tech)
- Proven experience in enterprise sales, managing diverse customer portfolios—from developers to government organizations
- Strong track record of developing and executing successful sales strategies and scaling sales operations
- Hands-on experience leading Customer Success or Sales teams with a focus on upselling, retention, and customer experience
- Exceptional product knowledge and the ability to act as a credible product representative to customers
- Ability to work cross-functionally and provide actionable market feedback to different teams
- A proactive and data-driven approach to decision-making and performance optimization
What the job involves
- As our Head of Sales, you will take the lead in driving our global sales operations and strategy
- Your primary focus will be execution excellence—ensuring we deliver a seamless, high-performing sales experience for our diverse customer base
- Beyond core operational responsibilities, you’ll also influence company strategy through customer insights and market feedback, working cross-functionally with Product, Growth, and Tech teams to shape how we grow
- You’ll orchestrate the full sales process, mentor and upskill the team, and bring fresh perspectives to how we serve our customers—ranging from individual developers to large government organizations
- Build and strengthen relationships with resellers and integrators
- Collaborate with other departments to provide market signals and influence company decisions on pricing, positioning, and go-to-market (GTM) strategies
- Use customer insights and data to shape and refine the GTM strategy, including resource allocation and geographic focus
- Lead and continuously improve the end-to-end sales process, including automation, materials creation, and team upskilling
- Coordinate the overall customer sales experience, working closely with Growth, Product, and Tech teams
- Lead the Customer Success team, driving upsell opportunities and identifying additional use cases beyond renewals
- Plan and allocate resources for upsell and renewal priorities based on data and capacity
- Measure operations daily, adjusting based on real-time customer data and team feedback
- Manage the entire sales pipeline, testing and implementing new sales tactics to drive growth
- Work closely with key stakeholders within customer accounts, ensuring their needs are addressed and providing enterprise-level solutions
- Develop a deep understanding of our product and act as a trusted advisor to customers
- Represent the company at industry events, building a network of partners and potential customers
- Mentor and coach the team with hands-on support and guidance every week
Our take
PDFs might be the bane of many employees’ existence, but they are not going anywhere. Smallpdf was created to ease the pain of converting, compressing and editing documents.
The company has focused on increasing the efficiency of handling PDFs wherever workers might encounter them. That has led Smallpdf to prioritise integrations with other major enterprise software companies such as Dropbox.
The startup is not happy to sit with its 25M+ unique users per month and is looking to acquire more customers through providing its services on additional platforms. Think fully-fledged native mobile apps for iOS and Android.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Flexi Time | Early bird or slow to rise? We’ve got you covered with flexible working hours to suit you at your most productive.
- Choose Your Own Platform | Apple evangelist, Linux lover, or Windows disciple? We’re platform agnostic, so you have the freedom to choose how you work
- Free German Lessons | Sprichst du Deutsch? If that sounds like Greek to you, you’ll love that we offer free German language lessons
- Personal Development | We help our employees grow. Each year, you’ll get an allocated budget, plus dedicated time for personal development
- Free Food & Drinks | Enjoy our famous weekly team lunches, plus unlimited free coffee, and our fully stocked fridge—on the house
- All for Fun & Fun for All | Soak up the Swiss Alps, meet with your team in a canoe on Lake Zurich, or zoom around in a go-kart! We’re all for fun!
Company values
- Teamwork Makes This Dream Work | We work hard, move fast, and fail forward—together. Our incredible teams are built on trust, mutual respect, and clear communication
- We Own Our Work | We’re invested in solving problems, not just building tools. We dream in full color, create with passion, and execute fast.
- Always Growing | We’re ambitious, curious, and know that investing in our employees’ development is the first step to growing our business
- Laser Focused | We believe less will always be more. We do research and make data-based decisions, which we carry out with precision.
Company HQ
Alt-Wiedikon, Zürich, ZH
Articles
Leadership
Manuel Stofer
(CGO & co-founder)Stepped aside as CEO in 2019. Previously a web developer for many years, most recently at rtp.ch.
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