Senior Executive, Red Ventures
Partnerships | Lonely Planet
$100-115k
Salary dependant on location
More information about location
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$100-115k
Salary dependant on location
More information about location
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 5+ years of experience in client/agency sales with a proven track record of success
- Remote based (West Coast preferred)
- Established relationships with top agencies and travel brands (DMOs/CVBs/etc) *Domestic and global relationships preferred
- High level of customer service and professionalism, and a natural understanding of how to effectively manage client and agency relationships
- Sound knowledge of the latest trends in the digital advertising industry and associated products & processes
- Solid understanding of the sales environment including targets and success measures and an appreciation of the pressures and drivers associated with working in sales
- Exceptional knowledge of Lonely Planet brand, content, products & platforms and the opportunities that exist for Client Solutions
- Excellent organization skills with real attention to detail
- Time management skills, with the ability to manage multiple pitches, tasks and projects simultaneously
- Self-starter attitude with a drive to succeed
- Work as part of the Lonely Planet community to create a positive, tolerant and harmonious work environment
- Deal with all staff in a helpful, courteous and respectful manner
- Communicate ideas which may improve the efficiency, performance or standards of your department and be open to the consideration of new ideas
- Actively participate in the giving and receiving of constructive feedback to ensure understanding and open team relationships
What the job involves
- This role will own those conversations as well as strategic client pitches, proposal responses and conference attendance throughout the year
- Sales executives are responsible for implementing Lonely Planet’s global sales strategy in order to align all parties for the purpose of building our business
- The Senior Partnership Executive will serve as the main point of contact for assigned accounts through all presale phases of the sales cycle, collaborating with Integrated Marketing, Account Management, Creative and Sales Ops departments where needed
- This position has frequent and on-going client communication and plays a central role in helping generate revenue through digital, print, licensing and custom solutions
- Implement the strategic global sales strategy that includes frequent client and agency touchpoints online and in person to increase brand awareness and perception, resulting in digital partnership opportunities for Lonely Planet
- Management of designated customer relationships throughout the RFP response process, which includes preparation, revision and ownership of digital/print media plan input within the order management system to be presented to agency and advertiser clients
- Engage Integrated Marketing and creative teams for creative brainstorming, project creation and delivery to be presented to agency and advertiser clients
- Maintain accurate pipeline details within the OMS for accurate sales forecasting
- Ability to work well but also self-sufficient and scrappy across a small team including sales, ad ops, production, pricing and delivery in order to ensure smooth delivery of partnership campaigns
- Qualify leads and discern real opportunities, identifying appropriate product mix for clients to ensure profitable and high performing campaigns are sold in
- Cross-media integration, understanding Lonely Planet’s key selling propositions and creative process for custom campaigns against all media types from digital to print and mobile
- Be considerate of the wider Lonely Planet business strategic objectives and look for solutions that will help further these goals and strengthen the partnership team’s vision
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
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