Growth Marketing Manager, SmartBear

$90.5-105k

+ Performance-based bonuses for eligible roles

SQL

Salesforce

Marketo

Mid and Senior level

Boston

More information about location

Office located in Somerville, MA

Software testing & monitoring

Be an early applicant

Software testing & monitoring

501-1000 employees

B2BEnterpriseAnalyticsSaaSAPIDevOpsCloud Computing

Be an early applicant

$90.5-105k

+ Performance-based bonuses for eligible roles

SQL

Salesforce

Marketo

Mid and Senior level

Boston

More information about location

Office located in Somerville, MA

501-1000 employees

B2BEnterpriseAnalyticsSaaSAPIDevOpsCloud Computing

Company mission

To be the first choice for software development teams of all sizes – giving them tools to immediately impact the delivery of tomorrow’s applications.

Job

Company

Role

Who you are

3 years of B2B growth marketing experience, preferably in SaaS or enterprise software
Proven success developing and executing full-funnel campaigns that drive measurable pipeline growth
Strong understanding of the commercial/Core sales motion and how to engage prospects through multi-touch campaigns
Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline
Proficiency in marketing tech stack including Marketo, Salesforce, and virtual event platforms
Excellent project management, collaboration, and communication skills

What the job involves

The Growth Marketing Manager will lead full-funnel demand generation efforts for our Direct GTM motion
In this role, you’ll drive pipeline growth across a high-velocity segment of core accounts by developing and executing integrated marketing campaigns that span all product lines
As a key member of the Growth Marketing team, you’ll own program strategy and execution for full-funnel programs including webinars, field events, content syndication, survey-based campaigns, and podcasts — all aimed at engaging target accounts and driving measurable pipeline impact
You’ll work closely with sales, product marketing, and marketing operations to create campaigns that resonate with decision-makers across the buyer's journey and support our pipeline and revenue goals
Plan, execute, and optimize integrated demand programs targeting accounts across all product lines, aligned to pipeline and revenue goals
Own campaign execution across full-funnel tactics including:
Webinars and virtual events
In-person executive programs and field events
Content syndication and outbound nurture
Podcasts and survey-based campaigns
Thought leadership content distribution
Manage GTM campaign calendar and collaborate cross-functionally with product marketing, content, operations, and regional field teams
Engage regularly with Sales teams to align on target accounts, campaign messaging, lead follow-up, and opportunity influence
Track and optimize campaign performance, reporting on key KPIs (MQL, SAL, SQL, pipeline, ROI)
Partner with Marketing Ops to ensure accurate lead scoring, routing, attribution, and funnel stage tracking
Own and optimize budget allocation across program channels to maximize ROI

Our take

SmartBear delivers a portfolio of trusted tools to give software development teams enhanced visibility into end-to-end quality. It does this through innovative test management and automation, API development lifecycle tools and application stability APM software.

The company’s active peer-to-peer community is trusted by many millions of developers, testers and software engineers at organizations such as Adobe, FedEx, and Microsoft. Te company’s adaptable software features a growing list of integrated tools including SwaggerHub, ReadyAPI, Zephyr, TestComplete, and more.

The company has seen substantial international growth and has offices across the globe. Its partnerships with businesses such as BCT and Lemontree have further fuelled its accelerated international expansion. The company also continues to develop its suite, most recently through the integration of AI - which is supported both by internal development and the acquisition of QMetry.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

9% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (1 round)

Mar 2020

$22.1m

GROWTH EQUITY VC

Total funding: $22.1m

Company benefits

Wellness Reimbursement
Company Sponsored Events
Full Medical, Dental & Vision Plans
401k Match
Paid Community Service Day

Company HQ

Assembly Square, Somerville, MA

Leadership

Frank Roe

(CEO)

Has been with the company since 2018, serving initially as CRO before becoming CEO in 2020. Is also a Board Member at LastPass, Strategic Board Advisor at Appsurify and was VP of Sales (Cloud Apps) at Oracle.

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