US Growth Marketing Lead, Shotgun

• Based in New York City or Miami full-time
• 3-5 years in growth marketing, lifecycle marketing, or demand generation at a B2C marketplace, ticketing platform, or consumer SaaS company
• Hands-on experience with email marketing platforms, CRM segmentation, and marketing automation
• Proficiency with Google Analytics/GA4, and at least one social media analytics tool
• Track record of building and optimizing lifecycle campaigns that moved real metrics (conversion rates, retention, activation)
• Analytical mindset. You are comfortable pulling data from multiple sources to inform strategy, and you can present performance insights to leadership clearly

Desirable

• You will own Shotgun's US marketing engine across two tracks:
• Platform Growth (~60%): Drive awareness, engagement, and conversion on the consumer side. Turn one-time ticket buyers into repeat Shotgun users through lifecycle marketing, content, and community
• Client Marketing (~40%): Partner with our largest organizers to co-create data-driven marketing strategies that sell more tickets and deepen fan loyalty using Shotgun's platform
• This is a hands-on, high-ownership role. You are not managing a team (yet). You are the marketing function for the US with a dotted line to our global Marketing & Communications team
• What you will own:
• Lifecycle & Retention: Build the playbook to convert one-time ticket buyers into repeat Shotgun users. Design email sequences, segmentation logic, and re-engagement campaigns that move users through the funnel without alienating organizers
• Content & Community: Own Shotgun's US content voice. Produce weekly newsletters, weekend guides, and 3-5 pieces of original content (artist spotlights, scene reports, event previews) that position Shotgun as the cultural authority in underground music
• Client Campaign Strategy: Lead quarterly marketing planning sessions with key accounts. Provide data-driven recommendations on audience targeting, pricing, and promotion timing using Shotgun's historical performance data
• Earned Media: Manage PR, influencer partnerships, and press outreach. Build sponsorship and partnership collaborations within the music and nightlife ecosystem
• Performance & Reporting: Deliver monthly reports to leadership on MAU growth, conversion rates, campaign ROI, and social reach. Use data to iterate fast and double down on what works
• What success looks like:
• First 30 days:
• Deep-dive into Shotgun, existing marketing initiatives, and US market dynamics. Shadow key account planning sessions. Audit current email, social, and content performance
• First 90 days:
• Launch your first lifecycle campaigns. Publish a refreshed content calendar. Present your US marketing strategy to leadership with measurable quarterly targets
• First year:
• Demonstrate measurable lift in MAU, buyer-to-repeat-buyer conversion rate, and organizer satisfaction with co-marketing support. Build the case for expanding the US marketing team