Content Creator, Aviron
Performance Marketing
More information about location
Interactive, gamified rowing machine
Be an early applicant
Interactive, gamified rowing machine
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- You're looking for a role that prioritizes personal and professional growth
- You're looking for a flat organization with friendly people that values merit (i.e. good work)
- You're self-motivated and take pride in producing amazing work
- You're not down with office politics
- You want to own your work, start to finish
- You are looking to make an impact and see how your work drives growth
- 3-5 years experience as a performance-focused content creator within DTC or e-commerce, with a track record of shipping ads/content that converts - come with examples and results, not just a reel
- You have proven experience managing creators or talent before: briefs, bookings, day rates, usage rights
- Proven scriptwriting ability - you can write hooks and hook variations from a creative brief
- A portfolio that shows a recognizable voice, POV, or recurring format/series you've built and grownStrong social platform nativeness - you know what's working on TikTok, Instagram, and Meta right now, and why
- Solid shooting and editing fundamentals - comfortable running your own shoots. You can run a shoot as a one-person crew — frame it, light it, get clean audio — and direct people who aren't actors
- Proficiency in video editing software like CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects, or similar tools, with platform-native editing skills (captions, safe zones, aspect ratios, sound-off editing)
- A creative mindset with a sharp eye for detail, brand style, and POV
- Comfortable with volume - think 15-30 pieces of content a monthAbility to thrive in a fast-paced, autonomous, and collaborative environment
What the job involves
- We're looking for a creative powerhouse who understands how content converts and can build brand voice through volume, not just video polish
- As our Content Creator, you'll own the end-to-end process from scripting and concept to shooting, editing, and delivering high-performing content that drives results
- Reporting into the Marketing Manager, and collaborating closely with the Creative and performance teams, you'll craft thumb-stopping content for paid social, email, web, and organic channels, blending a sharp, recognizable brand POV with data-driven strategy
- You're as comfortable writing a hook as you are shooting and cutting it - and you know the difference between content that looks good and content that actually converts
- Fast-paced, hands-on, and impact-focused - this role is built for a creator who can turn ideas into conversion-driving content at volume
- Although we don't mandate any in-office days, this role does require collaborating closely with the creative team, using our Toronto office as a studio to do shooting with the CEO/founder
- Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels
- Source and cast your own talent. Find the creators, models and real customers who fit the concept, brief them, book them, and handle day rates and usage rights
- Turn creative briefs into scripts, shot lists, and hook variations - write and test multiple hooks/angles per concept to find what stops the scroll
- Ensure all content is optimized for performance and engagement across different channels (e.g. hook rate, hold rate, click-through rate, conversion rate, activation rate) and iterate based on data insights while keeping the Aviron customer and the Aviron brand, story and creative strategy, top of mind
- Use your creative skills to keep the audience hooked. Iterate creative based on paid social results and team feedback
- Own and evolve recurring content formats/series that build a recognizable Aviron voice and POV across channels - this is brand building through voice and community
- Stay socially native: keep a pulse on what's trending and performing on TikTok, Instagram, and other platforms, and adapt it for Aviron
- Mine our ad accounts, customer reviews, and Facebook community for content ideas, angles, and proof points
- Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy
- Employ platform-native editing technique captions, safe zones, aspect ratios per platform, and editing for sound-off viewing - plus core skills like colour correction, sound design, and basic motion graphics
- Maintain a lean, reliable shooting and editing kit (camera, mic, edit system) built for speed and volume
- Ship approximately 15-30 pieces of content per month across paid social, email, web, and organic (hooks, demos, UGC-style cuts, testimonials)
- Bonus points: You're comfortable being in front of the camera yourself. Not a requirement, but it means you can shoot an idea the day you have it instead of waiting on someone
- Other duties as assigned
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
Salary benchmarks
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