Growth Marketing Strategist, Jobber
$71.4-96.6k
+ Stock options
Job tracking & customer management
Job no longer available
Job tracking & customer management
501-1000 employees
Job no longer available
$71.4-96.6k
+ Stock options
501-1000 employees
Company mission
To help small business owners move more efficiently, survive changes in the economy, support their families and communities, and WIN at creating something on their own.
Role
Who you are
- We’re seeking someone with a “no job is too small” attitude
- This role is for someone who enjoys working across a variety of advertising platforms and has an interest in testing and experimentation
- Someone not afraid to peel back the layers of the onion to get results and find answers. If you’re used to testing, exploring, and iterating your way to results, we want to hear from you!
- 2+ years of experience in digital marketing or performance marketing
- Knowledge of online advertising campaign setup, optimization, and account management
- Experience with media buying on advertising platforms (e.g. Facebook, Google, Microsoft Ads, etc)
- Ability to initiate, develop, and maintain relationships with advertising partners
- Ridiculously awesome work ethic
- Ability to multitask and prioritize
- Be willing to take direction, be a team player, and exhibit initiative when working independently
- Adapt quickly to optimize efforts based on data-driven metrics and ever-developing tech
- Aptitude to work outside of your comfort zone and get things done quickly
- Organized and detail-oriented with great attention to accuracy
- Proficient in Google Sheets, Powerpoint, Keynote, or Google Slides to summarize and visualize concepts
- Ability to troubleshoot data issues
- Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences
- Bonus points for experience working for a tech start-up or scale-up, especially in SaaS
- Bonus points for a good understanding of the challenges and opportunities for small home service businesses, including their decision-making process
What the job involves
- The Demand Generation team collaborates to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels
- As a valued member of the Demand Gen. team, you’ll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind
- Reporting to the Sr. Manager, Demand Generation, the Growth Marketing Strategist will support discovering and optimizing new marketing channels
- This role will work closely with the Growth Marketing Manager, who will provide the vision and work necessary to propel Jobber’s lead generation and customer acquisition to the next level
- Identify new campaigns, strategies, and channel opportunities to acquire new customers
- Adopt an experimentation mindset of continuously testing new ideas and ad platforms
- Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns
- Collaborate with Analytics to refine targeting and optimize performance metrics and with Creative to develop ad assets tailored to campaign objectives
- Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
- Monitor, measure, and report on campaign performance and budgeting, as well as conduct ad hoc analysis to refine strategies
- Experience analyzing campaign performance using tools like Google Analytics, Looker, or Tableau to identify insights and optimize efforts
- Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
- Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
- Identify and troubleshoot data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics
- Support and manage communications with external partners and vendors
Application process
- All interviews are currently being conducted virtually - via phone or video
Our take
For businesses that sell home services, it can be difficult keeping up with paperwork, scheduling appointments, and chasing payments, especially when their teams are small. Jobber delivers a comprehensive toolbox to keep track of all these aspects, so that small business owners can concentrate on more important things like serving their customers and building their brand.
Jobber was founded in 2011, initially to help a friend who owned a small painting business. The founders quickly discovered that what they were building could help many more owners across a number of industries, going on to launch the product which is now used by over 200,000 professionals.
What makes Jobber stand out is that it collects all the vital parts of running a home services business into one place, removing the burden of keeping track of multiple sources of information. The company has seen significant funding which it has invested in R&D and growing its customer base, and boasts four consecutive years on The Globe and Mail's Canada's Top Growing Companies List.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2023
$100m
SERIES D
Jan 2021
$60m
GROWTH EQUITY VC
Total funding: $185.8m
Company benefits
- Health, dental, vision, and paramedical for both mind and body, life and travel insurance, and an employee assistance program.
- Health spending and wellness accounts to help with expenses not covered by traditional benefits.
- Equity and RRSP matching of up to 3% of your annual salary.
- Your birthday off!
- Parental leave—complete with top-ups for up to 8 weeks.
- Monthly snack box program with plenty of options for that afternoon pick-me-up.
- Bi-weekly all company stand-ups, quarterly hackathons and town halls, and yearly all-hands professional development sessions.
- Continuous 1:1’s and honest feedback.
- A team of humble and supportive group of Jobberinos who give a sh*t about the work they’re doing.
- Opportunity to have a 1:1 session with one of our Development Coaches, take advantage of our in-house suite of learning opportunities, and build out your personal development plans.
- Hybrid work model.
- Work in either our Edmonton or Toronto office, remotely from anywhere in Canada or the US, or a combination of both.
- Monthly home office allowance and a one-time stipend to help equip your home office.
Company HQ
Downtown, Edmonton, AB
Leadership
Sam Pillar
(CEO)Former Freelance Software Developer. Previously a Business Analyst and Management Consultant at CGI.
Forrest Zeisler
(CTO)Experienced Developer, with a degree in Engineering from the University of Alberta.
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