Global Paid Search Marketer, Rover

• We need a strategist who is comfortable "under the hood" of large-scale ad accounts, utilizing automation and AI-driven tools to optimize performance
• The ideal candidate is a data-driven storyteller—someone who can look at a spreadsheet of raw data and extract a clear, actionable growth strategy
• You should be a self-starter who thrives in a fast-paced, agile environment, possesses a meticulous eye for detail, and is eager to grow your career within a world-class marketing organization
• Education: Bachelor’s Degree in Marketing, Business, Statistics, or a related analytical field
• Experience: 3+ years (5+ preferred) managing large-scale, high-budget paid search and social accounts (Google Ads, Meta Ads Manager, etc.)
• Technical Proficiency: Proven track record of automating bidding, scaling keyword coverage, and executing rigorous A/B testing for ads and landing pages
• Analytical Rigor: Expert-level spreadsheet skills; you are comfortable manipulating large datasets to find the "why" behind the "what."
• AI Savvy: Demonstrated ability to leverage LLMs and AI tools to streamline workflows, generate copy variations, or analyze data
• Communication: Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders
• Location: Based in Barcelona

Desirable

• We are seeking a high-impact Paid Marketing Manager to join our global Growth Marketing team
• In this role, you will take the lead on managing sophisticated paid search and social platforms, driving international expansion, and scaling our customer acquisition efforts
• Budget Management: Direct a multi-million dollar annual budget, optimizing paid search and social campaigns to maximize scale while hitting strict efficiency and CAC targets
• Financial Rigor: Own the monthly billing and accrual process for SEM and assist leadership in forecasting future performance trends
• Strategic Partnerships: Identify and vet new partner opportunities while managing existing high-level vendor and platform relationships
• Global Expansion: Research, launch, and lead international SEM growth strategies across multiple countries, languages, and cultural nuances
• Data Analysis & Reporting: Build and maintain automated reporting dashboards; synthesize complex performance data into intelligent action plans regarding keywords, landing pages, and creative assets
• Thought Leadership: Stay at the forefront of digital marketing trends, particularly regarding privacy changes and AI-driven campaign management strategies, to ensure Rover remains a market leader
• Cross-Functional Collaboration: Partner with Creative, Product, and Web teams to share insights, optimize landing page conversion, and align on brand messaging
• Competitive Intelligence: Monitor market shifts and competitor tactics, translating findings into proactive campaign adjustments