Marketing Operations Lead, Medely
$107-125k
On-demand healthcare staffing platform
Job no longer available
On-demand healthcare staffing platform
1001+ employees
Job no longer available
$107-125k
1001+ employees
Company mission
To grow and cultivate the world’s largest healthcare marketplace, a place where professionals can find meaningful work.
Role
Who you are
- 5+ years of marketing and revenue operations experience and excellence at a B2B software company
- 3+ years experience owning marketing technology stack, including Salesforce, Lean Data, Salesloft, Marketo and ZoomInfo. Marketo certification is preferred (not required)
- Familiarity with ABM a plus
- Strong analytical skills and ability to interpret data to drive insights and decision-making
- Experience with process optimization and automation, with a focus on improving efficiency and scalability
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
- Proven track record of driving results and delivering measurable impact on marketing and sales performance
- Well organized, self-driven individual who has experience driving internal processes
What the job involves
- The Marketing Operations Lead will be responsible for helping optimize our outcomes from demand generation activities, through process improvement, opportunity discovery, and technology implementation
- This individual will help optimize our lead generation and management processes, leveraging data and technology to drive efficiency and effectiveness across our marketing and sales functions
- They will work closely with teams in Marketing, Sales, Revenue Operations, and Clinical Operations to understand what’s working, what’s not, and how you can help
- The role will report to the VP of Revenue Operations, with a strong dotted line to the SVP of Marketing
- Manage the end-to-end lead management process, including lead capture, qualification, and distribution to the sales team
- Identify gaps in the lead funnel process; use data and automation to increase both the quantity and quality of the marketing-generated pipeline
- Be responsible for all aspects of lead & account scoring, supporting routing, and handling monitoring. This includes designing and building out a lead-scoring approach, identifying any issues, implementing solutions, and developing a system to monitor the entire funnel
- Data Analysis and Enrichment: Capture, review and analyze revenue-generating activities, surfacing opportunities to improve efficiency and effectiveness at every stage of the process. Find mechanisms that can enrich our existing data to improve our analysis and decision-making
- Utilize marketing automation platforms and CRM systems to develop and execute targeted lead nurturing campaigns, ensuring leads are effectively engaged and moved through the sales funnel
- Develop key performance indicators (KPIs) and dashboards to track the effectiveness of marketing campaigns, lead generation efforts, and sales outcomes. Provide visibility into the ROI of marketing initiatives and campaigns to help prioritize future investments in lead-generation activities
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with sales objectives and drive towards common revenue goals
- Own the execution of key cross-functional funnel initiatives - design solutions manage timelines, define strategy and partner on implementation and documentation
- Partner with Sales Enablement to develop, optimize, and deliver change management for the GTM team on Sales Processes/Methodology/Playbooks
- Provide ad hoc support related to Funnel tooling and processes; manage custom requests, questions and issues
- Serve as the primary point of contact for the marketing technology stack, including managing system configurations, integrations, and user training
- Stay up-to-date on industry trends, best practices, and emerging technologies in marketing operations and make recommendations for continuous improvement
Our take
Medely provides health professionals with an online portal for finding work. Nurses and allied healthcare providers can utilize the platform to secure a job when it suits them and at their preferred rates. Healthcare centers use the system to find suitable employees, manage their workforce, and track billable hours.
There is a worldwide nursing shortage, with burnout common among healthcare professionals, leaving many healthcare employers to increasingly rely on data-driven recruitment tools such as Medely. By offering greater flexibility, and bringing casual work to healthcare, the company aims to reduce shortages and increase industry retention - even giving workers who previously left the sector a way back in.
Medely has secured a good stance in the field of the nursing gig economy, with several thousands of hospitals and outpatient facilities using the company for their staffing needs. That said, with a collection of competitors such as IntelyCare, CareRev, and Nomad - all of which also offer marketplaces for healthcare workers - Medely must work hard to continue growing its presence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays
- Paid parental leave
- Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
- Ownership: Drive meaningful business impact on a team you’ll help build and define!
- Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
Company HQ
Downtown, Santa Monica, CA
Leadership
Waleed Nasr
(Co-Founder & CEO)Founder of Nuventys and Co-founder of Seminet Automation. Former Project Manager at General Precision Inc.
Khaled Nasr
(Co-Founder & COO)Former Partner at Dandysin, Vice President of Operations at Nuventys and Product Marketing Manager at General Precisions. Also Co-founder of Seminet Automation.
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