Demand Generation Manager, NMI
Fintech, Payments
$80-125k
More information about location
Payment enablement platform
Job no longer available
Payment enablement platform
201-500 employees
Job no longer available
$80-125k
More information about location
201-500 employees
Company mission
To power the next era of payments.
Role
Who you are
- 10+ years of experience working within top-of-funnel B2B digital marketing campaigns; proven track record of leading effective inbound / outbound marketing campaigns
- Payments industry (fintech SaaS) experience required
- Experience in Google Ads, GA4, Salesforce, Pardot, Unbounce, ZoomInfo
- Deep level understanding of paid digital media (social, PPC, display, programmatic) placement and analytics
- Advanced understanding of traffic-driving and demand-generation strategies (e.g. SEO and inbound marketing, paid search ads, paid social ads, and more...)
- Growing expert of top-of-funnel marketing tactics (SEO, Paid Search, Paid Social, Paid Media, etc.)
- Advanced knowledge of Google Tag Manager, Google Analytics, agency-level reporting dashboards, and CRMs
- Understanding of Can Spam, GDPR and other global regulations for privacy, security, and marketing opt-in rules
- Experience collaborating with agency partners
- Ability to prioritize while wearing many hats; strong collaboration skills when working cross-functionally
- Highly self-motivated contributor who works well as an individual, and within a team environment
- Have a growth mindset and can-do attitude, who seeks continuous improvements, trying new things, rolling with changes - all within a fast-paced, quickly changing environment
- Excellent attention to detail
- Bachelor’s Degree in Marketing or related field is preferred
What the job involves
- We are looking for a Demand Generation Manager to join the NMI team
- In this role, you'll be responsible for delivering qualified sales opportunities through integrated marketing programs
- You will collaborate closely with sales and marketing teams to manage and launch campaigns that drive new signed partners
- Plan and execute integrated marketing campaigns to drive customer acquisition across digital channels, including: email, search, social, and the web, to achieve pipeline and revenue targets
- Test and measure campaign strategies to optimize performance, audience, and channel mix
- Oversee paid media budgets across SEM, display, social, content syndication; as well as email marketing or other inbound / outbound campaign activities
- Plan and manage the execution of short- and long-term multi-channel campaigns emphasizing demand and lead generation
- Help build and support our account-based-marketing (ABM) strategy and campaigns to ensure effective lead generation and conversion to opportunities
- Contribute to content development aimed at targeting prospects throughout the customer lifecycle
- Prioritization and execution of campaign-related responsibilities with clear qualitative, quantitative (KPI), and deadline-oriented expectations
- Iterate campaigns with the intent to optimize; collaborate as needed with team
- Drive demand generation strategy to create alignment on account targeting, lead scoring, lead flow and follow up, and pipeline generation KPIs
- Drive Marketing Qualified Leads (MQLs) to generate a strong sales pipeline, while closely monitoring conversion rates and optimizing campaigns at every stage
- Work closely with:
- Data and web teams to make informed decisions on what experiments to run quarterly to improve account engagement and pipeline creation
- Collaborate with agency partners to establish paid media strategies to identify and reach key payment industry audiences
- Work closely with reps and sales leadership across the organization to understand business objectives and translate those into impactful programs that achieve desired outcomes
- Stay up to date on industry trends and always demonstrate strong strategic and tactical awareness of and ability across key channels, especially at the top of the digital marketing funnel
- Leverage AI to optimize your team's efforts
- Implement creative and effective ideas for bringing new leads into the funnel through multi-channel online campaigns that include methods like webinars, email campaigns, nurtures, paid media, content syndication, etc
- Own the marketing funnel. From top of the funnel to Closed Won, your role is to increase conversion and volume
Our take
NMI develops a trusted and feature rich payment gateway for mobile, online and in-store merchants. Today, the company processes approximately $200 billion in payments volume annually for over 250,000 merchants globally.
Payment fintechs, like Stripe and Square, are in constant competition with banks when it comes to merchant acquiring and processing. NMI’s niche in the market is in its providing of banks with the tools to compete, offering rapidly developed modern digital merchant services, which banks don’t have the technological means to develop themselves.
With recent investment from Insight Partners, joining Francisco Partners and Great Hill Partners, NMI hopes to double the size of the business in the coming years. It recently acquired payments software firm IRIS and is committed to invest in accelerating its acquisitions strategy, focusing on companies that offer settlement services and add-on services like fraud management, thereby expanding its offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Comprehensive benefits: Including healthcare insurance, 401k/pension, family-friendly policies and benefits, annual bonus and other country-specific benefits
- Social events: Holiday and summer parties, regular happy hours, seasonal fun like our pumpkin painting competition, sporting events and our annual employee awards (aka The Nemmys)
- Employee support: Flexible working hours, paid training and education, and coworker recognition and rewards through Bonusly
- Time off: Competitive holiday/vacation policies encourage employees to fully unplug so they can return ready to dive in
- Great spaces: Offices offer free food, health and fitness opportunities, and fully stocked kitchens with free snacks to keep people healthy, happy and engaged
Company HQ
Schaumburg Township, Schaumburg, IL
Leadership
Matthew Schmidgall
(CTO)Previously served as a Developer for Sourceful Solutions.
Nick Starai
(Chief Innovation Officer)Previously acted as Senior Vice President of Product and then Chief Strategy Officer for NMI. Served as a Chairman of the Board for The Havana Day Dreaming Charity Event.
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