Customer Marketing Manager, Salsify

• Five or more years of experience working in customer marketing, campaign management, or a related role with demonstrated leadership
• Proven experience developing and executing successful B2B customer marketing campaigns that drive measurable results in adoption, retention, expansion, and advocacy
• Exceptional project management skills, with a proven ability to manage multiple campaigns simultaneously within a fast-paced environment, ensuring high-quality execution and on-time delivery through effective prioritization and organization
• Meticulous attention to detail with a quality-first mindset, ensuring accuracy and brand consistency across all customer marketing and campaign assets
• Experience with customer marketing automation platforms (e.g. , Marketo) and customer relationship management (CRM) systems (e.g. , Salesforce)
• Excellent writing and communication skills to craft high-quality, engaging, and customer-focused content across various formats
• Strong analytical abilities to track, report, and analyze campaign performance to optimize strategies and demonstrate ROI
• Strong cross-functional collaboration skills, with experience working alongside department leadership
• Bachelor's degree in marketing, business, or equivalent work experience in a relevant field

Desirable

• Do you love creating impactful customer-focused campaigns? Are you passionate about driving customer engagement, retention, and advocacy? Do you thrive on seeing measurable results from your marketing initiatives?
• Salsify is seeking a customer marketing manager to develop and execute strategic marketing campaigns targeted at our existing customers
• You'll create compelling campaigns designed to drive customer adoption, retention, expansion, and advocacy
• As a team that prioritizes innovation and creativity, we're excited to experiment with new ways to engage our customer audience — and are seeking someone who wants to test and learn with us
• From onboarding and retention campaigns to customer advocacy programs, you'll help us ensure our customer marketing efforts drive measurable business outcomes
• This role will report to the director of growth marketing and work closely with customer success, sales, product marketing, demand generation, and other relevant departments to support customer journey initiatives
• Define customer marketing strategy and road map, owning the vision for how customer marketing drives business growth
• Develop, launch, and manage strategic customer marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy
• Develop, launch, and manage strategic customer marketing webinars and events, including topic development, speaker coordination, promotion strategy, and post-event follow-up
• Design and implement customer onboarding, education, and engagement campaigns that accelerate time-to-value and drive product adoption
• Establish and curate a customer marketing campaign calendar, collaborating with cross-functional teams to align with broader business initiatives and customer journey touch points
• Establish performance measurement frameworks, reporting processes, and optimization strategies to demonstrate return on investment (ROI) and continuously improve campaign effectiveness
• Create compelling customer-focused content, including emails, newsletters, and program communications that resonate with a business-to-business (B2B) audience
• Partner with cross-functional teams, including customer success, product marketing, content marketing, sales, and other marketing teams, to ensure alignment between customer marketing efforts and broader business objectives
• Build and optimize customer advocacy and reference programs that showcase customer success and drive new business opportunities