Marketing Data Analyst, Driftrock

Salary not provided

+ Share options in the company with very favourable option agreements** + A company pension scheme contribution**. ** For employees based abroad, onboarding will be managed through an Employer of Record (EOR), benefits may vary depending on the country of residence, local laws, and regulations

SQL

BigQuery

Mid and Senior level

London

Remote from Canada, Europe, UK, US

Lead generation marketing technology

Be an early applicant

Lead generation marketing technology

21-100 employees

B2BMarketingLead generationAnalyticsSaaS

Be an early applicant

Salary not provided

SQL

BigQuery

Mid and Senior level

London

Remote from Canada, Europe, UK, US

21-100 employees

B2BMarketingLead generationAnalyticsSaaS

Company mission

Driftrock's mission is to make marketing better.

Job

Company

Role

Who you are

Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or related field
3-5 years of experience in data analysis, preferably in marketing, digital advertising, or SaaS environments
Proficiency in SQL and experience with BigQuery or similar cloud data warehouses
Strong experience with data visualisation tools and dashboard creation
Demonstrated ability to build predictive models and conduct statistical analysis
Understanding of marketing metrics, attribution modeling, and customer journey analytics
Familiarity or experience in advanced techniques such as machine learning, MMM and propensity modelling
Analytical Excellence: Ability to conduct complex analyses and derive meaningful insights from large datasets
Technical Proficiency: Strong command of data tools and ability to work with engineering teams
Business Acumen: Understanding of how data insights drive business value and growth
Communication Skills: Ability to present complex findings to both technical and non-technical audiences
Innovation Mindset: Proactive in identifying new opportunities for data-driven solutions
Collaboration: Effective at working across teams including product, engineering, customer success, and sales
Training & Enablement: Passion for democratising data and upskilling team members

What the job involves

We are seeking a strategic and analytical Marketing Data Analyst to join our team
This position sits at the intersection of product development, customer success, and business intelligence
You will be responsible for transforming raw data into actionable insights for our clients, drive product improvements, enhance customer value, and support business growth
This role requires both technical expertise in data analysis and the ability to translate complex findings into strategic recommendations
It is a unique role that will offer freedom to determine our roadmap and approach to data, whilst working closely with collaborative teams internally and externally to create insights & strategies from data gold mines
Lead data architecture improvements to enhance accessibility and usability across teams
Collaborate with engineering and product teams to develop the roadmap
Lead data reporting & insights for our customer success team in their regular meetings with customers
Leverage machine learning and AI to provide tools & insights for customer growth
Use data to enhance audience targeting strategies
Be a part of an attribution team building and refining models
Support media planning of our agency partners
Support Customer Services & New Business with data projects

Salary benchmarks

Our take

Digital marketing has never been more important, with the majority of advertising spend being on digital channels. At the same time, navigating all the different digital marketing channels and knowing how and where to spend is very complex.

Driftrock is a social media advertising platform that provides tools and apps that integrate with brands existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.

The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

45% female employees

Glassdoor (4.6)

Company

Funding (2 rounds)

Sep 2016

$1.1m

SERIES A

May 2014

$1m

SEED

Total funding: $2.1m

Company benefits

Fully remote work and flexible working hours
Maternity and Paternity Package
Budget to attend conferences or courses, & to purchase books to improve your skills
Monthly socials at some fun venues and events in London. and/or virtual get-togethers
Share options
Pension scheme contribution
Vision Policy
Exclusive perks on CharlieHR
ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
Cycle to work and electric car schemes
We celebrate birthdays and year anniversaries
Remote working equipment set up

Company HQ

London, UK

Leadership

Matt Wheeler

(CEO)

Founding Partner of Forward Partners (VC firm). Founded Omio.com, a mobile phone price comparison site. Once merged with uSwitch, Matt held a Director of Product role.

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