Demand Generation Manager, Clarius Mobile Health
CA$93-112k
High-definition ultrasound imaging
Be an early applicant
High-definition ultrasound imaging
101-200 employees
Be an early applicant
CA$93-112k
101-200 employees
Company mission
To make accurate, easy-to-use and affordable ultrasound tools available to all medical professionals.
Role
Who you are
- Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments
- Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact
- Experience managing lead nurture programs and writing persuasive, conversion-focused email copy
- Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content
- Strong understanding of marketing automation tools such as Marketo, CRM systems such as Salesforce, and PPC best practices
- Highly analytical with experience interpreting campaign data and optimizing for ROI
- Skilled collaborator who thrives in cross-functional environments and can translate insights into action
- Organized, proactive, and comfortable managing multiple projects in a fast-paced environment
What the job involves
- We are seeking a strategic and data-driven Demand Generation Manager to drive growth in leads and pipelines across our Enterprise and Inside Sales channels
- This role owns the full-funnel demand generation strategy from campaign concept to qualified opportunity, partnering closely with Sales, Product Marketing, Creative, and Marketing Operations to deliver measurable, repeatable, and scalable results
- You will play a key role in shaping how we attract, engage, and convert prospects through multi-channel campaigns and targeted email nurtures that drive business growth
- While the broader team supports technical campaign execution, automation, and bidding, this position is responsible for campaign strategy, messaging, creative development, and funnel optimization to ensure every initiative contributes directly to pipeline performance
- Design and execute full-funnel demand generation programs across paid media, email, webinars, content syndication, and events to drive qualified leads and pipeline growth
- Own the email nurture strategy, including audience segmentation, messaging, testing, and performance analysis to strengthen engagement and conversion
- Develop campaign briefs that outline audience, objectives, messaging, and offers, and lead the creation of persuasive email copy and creative assets in partnership with the content and design teams
- Create and refine sales enablement materials such as presentations, one-pagers, email templates, and outreach frameworks that enhance conversion and accelerate deal velocity
- Analyze campaign performance across the funnel, share insights with stakeholders, and optimize programs to improve lead quality and ROI
Our take
Ultrasound technology is often expensive, difficult to use and prone to error. Clarius is setting out to solve these problems by democratizing access to high-quality ultrasound tools.
Clarius's scanners are light, handheld, wireless and connect to Android and iOS devices, making them far more convenient than bulky, traditional scanners. This has allowed Clarius to maintain a distinct market position. Since its launch, the company's devices have carried out over two million scans in over 50 countries. What's more, a recent influx of funding will allow them to scale these numbers.
Off the back of $15.7 million of funding in 2022, Clarius released a new AI-powered, HD model in 2023. This will enable it to build on its current progress and to expand its customer base, which will be a vital part of its continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2015
$16.5m
SERIES B
Jun 2014
$6.5m
SERIES A
Total funding: $24.1m
Company benefits
- Competitive Benefits and Vacation
- Competitive Salary
- Commute/Home Office Allowance
- Flexible Hours & WFM
- Professional Development
- Volunteer Days
Company HQ
Renfrew-Collingwood, Vancouver, BC
Leadership
Laurent Pelissier
(CEO)Was Founder and CEO of Ultrasonix, and Director of the Medical Device Development Centre (MDDC). Is the current President of LPMV.
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